"ETarget" will look at the Internet from the advertising side
This year, “ eTarget ” will be held with a significant addition - besides the conference itself, an exhibition of “achievements of Internet farms” will be organized . It will be free , so everyone who wished, but who could not get to the conference, will also be able to experience the atmosphere of the event. At the stands of the largest portals, search engines, advertising services and advertising agencies, you will be able to talk with their representatives and find out the answers to your questions. The exhibition will work in parallel with the conference on March 27 and 28.
The conference “Audience Management and Internet Advertising” will be held at the Radisson SAS Slavyanskaya Hotel. This year, the main Russian conference on online advertising will be held for the fourth time.
Press Conference Conference Organizers (2007)
The two-day conference is divided into non-topics, in which industry leaders will talk about the newest ways to attract customers through the Internet, modern advertising technologies and interaction with the network audience.
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Speakers will dedicate the first day to Internet marketing opportunities and advertising campaign strategies.
Mikhail Rybman (TNS Gallup) and Marina Solovyova (Gemius) will tell about the Runet’s audience, its structure, research methods and work with the obtained data. The reports of Mikhail Trufanov (Arton Consulting), Boris Preobrazhensky (GBgroup.ru) and Sergei Spivak (Prior) will be devoted to planning an advertising campaign, choosing a strategy and budgeting. Alexey Padalkin (Mail.ru) and Anna Kolesnikova (“Media Network”) will raise the problem of creativity in media advertising and the features of the Internet media market in their reports. Alexey Basov (“Runner”), Evgeny Lomize (“Yandex”) and Roman Kovalev (“Ashmanov and Partners”) will tell about new trends in contextual advertising.
The first day will end with a round table on the evolution of technology in online advertising.
Igor Ashmanov at eTarget-2007
New tools and platforms for Internet marketing - as the organizers outlined the theme of the second day.
Alexey Tretyakov (“Yandex”), Stepan Eremin (“Novoteka”) and Natalia Kotlyarevskaya (KSAN) will tell you about video advertising, interactive technologies and creativity in online advertising. The reports of Inga Skvortsova (“CLIFF”), Mikhail Mukhin (Registraur.ru) and Sergey Ryzhikov (1C-Bitrix) will be devoted to the analysis of the effectiveness of Internet advertising and the tools for its evaluation. Anna Znamenskaya (Rambler), Taras Tkachuk (Sol Media Media Agency) and Mikhail Getmanov (Mobile Direct) will talk about new platforms and the evolution of interactive advertising. Reports of Anton Nosik (SUP), Fyodor Virin (Mail.ru) and Anton Popov (“Rare Brand”) will tell about the problems of communication on the Internet, the dangers of “partisan” marketing in blogs and forums and user motivation.
At the end of the day, the roundtable participants will consider the prospects of new Internet marketing techniques.
The conference “Audience Management and Internet Advertising” will be held at the Radisson SAS Slavyanskaya Hotel. This year, the main Russian conference on online advertising will be held for the fourth time.
Press Conference Conference Organizers (2007)
The two-day conference is divided into non-topics, in which industry leaders will talk about the newest ways to attract customers through the Internet, modern advertising technologies and interaction with the network audience.
')
Speakers will dedicate the first day to Internet marketing opportunities and advertising campaign strategies.
Mikhail Rybman (TNS Gallup) and Marina Solovyova (Gemius) will tell about the Runet’s audience, its structure, research methods and work with the obtained data. The reports of Mikhail Trufanov (Arton Consulting), Boris Preobrazhensky (GBgroup.ru) and Sergei Spivak (Prior) will be devoted to planning an advertising campaign, choosing a strategy and budgeting. Alexey Padalkin (Mail.ru) and Anna Kolesnikova (“Media Network”) will raise the problem of creativity in media advertising and the features of the Internet media market in their reports. Alexey Basov (“Runner”), Evgeny Lomize (“Yandex”) and Roman Kovalev (“Ashmanov and Partners”) will tell about new trends in contextual advertising.
The first day will end with a round table on the evolution of technology in online advertising.
Igor Ashmanov at eTarget-2007
New tools and platforms for Internet marketing - as the organizers outlined the theme of the second day.
Alexey Tretyakov (“Yandex”), Stepan Eremin (“Novoteka”) and Natalia Kotlyarevskaya (KSAN) will tell you about video advertising, interactive technologies and creativity in online advertising. The reports of Inga Skvortsova (“CLIFF”), Mikhail Mukhin (Registraur.ru) and Sergey Ryzhikov (1C-Bitrix) will be devoted to the analysis of the effectiveness of Internet advertising and the tools for its evaluation. Anna Znamenskaya (Rambler), Taras Tkachuk (Sol Media Media Agency) and Mikhail Getmanov (Mobile Direct) will talk about new platforms and the evolution of interactive advertising. Reports of Anton Nosik (SUP), Fyodor Virin (Mail.ru) and Anton Popov (“Rare Brand”) will tell about the problems of communication on the Internet, the dangers of “partisan” marketing in blogs and forums and user motivation.
At the end of the day, the roundtable participants will consider the prospects of new Internet marketing techniques.
Source: https://habr.com/ru/post/21653/
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