15 million for lost time (Gazprom and Rutyube)
Gazprom buying Rutyub is most welcome: GazpromMedia not only "pounds" a place in the growing Internet TV market, but, most importantly, disguises its extremely late, fussy activity in the return of lost opportunities. It is not a pity for this, and 15 million, especially since everyone understands that this is a payment for lost time.
About time lost
We look at the Internet projects of GP-Media's subsidiaries: ntv.ru , tnt.ru , results.Ru , 7 days , the sites of radio stations (perhaps, except EchoMoscow ) - everyone looks extremely depressing. It is obvious that the management of companies has focused on the off-line business, and the Internet perceives it as a channel for informing the audience about the products of traditional media, and nothing more. However, they can be understood - the Internet in the total share of the media market is still microscopic.
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And then for the GP there is the possibility of revenge in the form of such a tasty and fashionable piece. Moreover, all the major players are already forging their Internet TV: Google with the localization of the monster YouTube, the investment holding ABRT with TV Click, TviGo with the roots of Computerra, Renova Media scares the market by launching an Internet portal of "type" Mail .ru and so on. In the West, the direction of broadcasting is actively developing in real time: at the beginning of the year , Yahoo! Live was launched , and YouTube was also going.
And the GP with this purchase declares to the market - we are not just in trend, but practically in its Russian head. Now GP-Media media develops 2 directions, and it is not clear how they will be related to each other: (1) user generated video through the purchase of Rutyub and (2) creating their own Internet TV, investment ($ 7 million) in the platform and media content.
About the price
With monthly incomes of Rutyub in the amount of 400 thousand dollars, most of which are barter (otherwise how?), With a total loss of the project, provided that the resource can be made on its own and unwind a million in 2-3, it is sold for 15.
Immediately I recall the story of “written off at a loss” successful (before the purchase) Internet projects of Golden Telecom or the latest RBC transactions . Even the lazy one did not write about the true motives of such “deals”.
Information about the transaction is actively being discussed by Kommersant and Vedomosti, which is actively spread by the media in less. The parties, except for the general statements of Askar, do not comment on the deal.
About the benefits of Rutyub
Rutube is also not in the bargain - he gets access to media content, as well as resources to create technical centers for the distribution of media content across the country.
If we talk about “disappearance” of Askar immediately after the “announcement” (and third parties) of the deal, this makes the story even more vague - why dismiss a successful manager (or leave for him) when the project is “on takeoff” and got such a strong partner?
But let us hope that the revolution will not forget its heroes, that the new manager will still show itself, and thanks to Askar, the VGTRK internet projects (strana.ru, news.ru, etc.) will be tricked out.
About time lost
We look at the Internet projects of GP-Media's subsidiaries: ntv.ru , tnt.ru , results.Ru , 7 days , the sites of radio stations (perhaps, except EchoMoscow ) - everyone looks extremely depressing. It is obvious that the management of companies has focused on the off-line business, and the Internet perceives it as a channel for informing the audience about the products of traditional media, and nothing more. However, they can be understood - the Internet in the total share of the media market is still microscopic.
')
And then for the GP there is the possibility of revenge in the form of such a tasty and fashionable piece. Moreover, all the major players are already forging their Internet TV: Google with the localization of the monster YouTube, the investment holding ABRT with TV Click, TviGo with the roots of Computerra, Renova Media scares the market by launching an Internet portal of "type" Mail .ru and so on. In the West, the direction of broadcasting is actively developing in real time: at the beginning of the year , Yahoo! Live was launched , and YouTube was also going.
And the GP with this purchase declares to the market - we are not just in trend, but practically in its Russian head. Now GP-Media media develops 2 directions, and it is not clear how they will be related to each other: (1) user generated video through the purchase of Rutyub and (2) creating their own Internet TV, investment ($ 7 million) in the platform and media content.
About the price
With monthly incomes of Rutyub in the amount of 400 thousand dollars, most of which are barter (otherwise how?), With a total loss of the project, provided that the resource can be made on its own and unwind a million in 2-3, it is sold for 15.
Immediately I recall the story of “written off at a loss” successful (before the purchase) Internet projects of Golden Telecom or the latest RBC transactions . Even the lazy one did not write about the true motives of such “deals”.
Information about the transaction is actively being discussed by Kommersant and Vedomosti, which is actively spread by the media in less. The parties, except for the general statements of Askar, do not comment on the deal.
About the benefits of Rutyub
Rutube is also not in the bargain - he gets access to media content, as well as resources to create technical centers for the distribution of media content across the country.
If we talk about “disappearance” of Askar immediately after the “announcement” (and third parties) of the deal, this makes the story even more vague - why dismiss a successful manager (or leave for him) when the project is “on takeoff” and got such a strong partner?
But let us hope that the revolution will not forget its heroes, that the new manager will still show itself, and thanks to Askar, the VGTRK internet projects (strana.ru, news.ru, etc.) will be tricked out.
Source: https://habr.com/ru/post/21587/
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