User as a platform for contextual advertising
Sometimes we forget that marketing is the generator of the technological excesses that surround us. But it is necessary to think about it and the understanding comes that this force cannot be stopped ...
Advertising is one of the most “progressive” businesses today. It seems that everything on the Internet, we owe it to her.
If I had about 200 thousand dollars, then probably, I would have invested them in creating some kind of social network, then to beat off this money on advertising and make money on my own small island and plane. The only pity is that some familiar methods of advertising are not as reliable as they were five or ten years ago. Multimillion-dollar budgets of prudent advertisers lay low and wait for the next evolutionary step in the development of Internet communications technologies.
A Forrester Research blog post last week makes you fantasize and see a world where digital social networks have a ubiquitous role, and marketing impact is built on the basis of the value of my Self, in the context of my environment and social networking.
I may be a well-known specialist in the field of construction (or fashion, for example). My opinion has a definite impact, it spreads as widely as I have contacts in my digital social network. It is necessary to take into account that we are building social networks in the real world, but the number of our friends and acquaintances is severely limited by our physical stay in a certain place and it is the Internet and mobile technologies that remove these restrictions. Not just removed, they spread our influence potentially to the whole world.
And a very efficient business model can be built on this phenomenon! Of course, my social significance can be prosaically used to promote certain goods. This idea encourages the creation of a standardized measure of the commercial value of each user. Something like a personal PageRank or, rather, a Personal CPM (or, which sounds really scary, CPC).
“Clicking on me costs only 80 cents”
“Click here”
“Put ads on me right now!”
You can develop a personal targeting system ... life story, personal experience, hobbies and professional knowledge - all this data can be used to study the power of my influence on your social circle.
Unfortunately, this may sound obscene just now. And tomorrow? I do not think that this is such a fantasy! This is just a clearly systematized and mechanized version of guerrilla marketing ...
')
via Mucus.ru
Advertising is one of the most “progressive” businesses today. It seems that everything on the Internet, we owe it to her.
If I had about 200 thousand dollars, then probably, I would have invested them in creating some kind of social network, then to beat off this money on advertising and make money on my own small island and plane. The only pity is that some familiar methods of advertising are not as reliable as they were five or ten years ago. Multimillion-dollar budgets of prudent advertisers lay low and wait for the next evolutionary step in the development of Internet communications technologies.
A Forrester Research blog post last week makes you fantasize and see a world where digital social networks have a ubiquitous role, and marketing impact is built on the basis of the value of my Self, in the context of my environment and social networking.
I may be a well-known specialist in the field of construction (or fashion, for example). My opinion has a definite impact, it spreads as widely as I have contacts in my digital social network. It is necessary to take into account that we are building social networks in the real world, but the number of our friends and acquaintances is severely limited by our physical stay in a certain place and it is the Internet and mobile technologies that remove these restrictions. Not just removed, they spread our influence potentially to the whole world.
And a very efficient business model can be built on this phenomenon! Of course, my social significance can be prosaically used to promote certain goods. This idea encourages the creation of a standardized measure of the commercial value of each user. Something like a personal PageRank or, rather, a Personal CPM (or, which sounds really scary, CPC).
“Clicking on me costs only 80 cents”
“Click here”
“Put ads on me right now!”
You can develop a personal targeting system ... life story, personal experience, hobbies and professional knowledge - all this data can be used to study the power of my influence on your social circle.
Unfortunately, this may sound obscene just now. And tomorrow? I do not think that this is such a fantasy! This is just a clearly systematized and mechanized version of guerrilla marketing ...
')
via Mucus.ru
Source: https://habr.com/ru/post/21581/
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