The history of game consoles in advertising. Part 3
Hi, Habr!
Last time, we enjoyed the Sony PlayStation's turn-on sound, Atari Jaguar gameplay and Nintendo 64 ads. This time we’ll discuss the sixth generation of gaming consoles.
Today on the menu: Sega Dreamcast, Sony PlayStation 2, Nintendo GameCube and Microsoft Xbox.
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The era of 128-bit game consoles began in November 1998, when the Sega Dreamcast appeared on the Japanese market. In the US, the prefix appeared only in September 1999 at a price of $ 199. In advertising, the theme of "nines" was played: 9.09.99.
Two teams worked on the device at once - in the USA and in Japan. As a result, we stopped at the Japanese version with the Hitachi SH4 processor and the PowerVR graphics processor from VideoLogic. The start of sales was so successful that the company simply could not cope with the demands of customers: production lagged behind. A total of 225 132 consoles were sold on the first day.
Dreamcast did not use CD-ROMs, but GD-ROM with a capacity of 1.2 gigabytes.
Before the start of sales, several games were made One of them - Sonic Adventure - has become the best-selling game for the Dreamcast. On the video - Japanese advertising this game.
Warm lamp advertising with Sonic.
Among the differences from the previous console (Sega Saturn), the Dreamcast had a modem or an Ethernet adapter included. On the console itself, a browser has already been installed. So users could sit online or play games online. SEGA Dreamcast from the inside .
The memory card Visual Memory also allows you to play mini-games right on it.
A couple more clips.
Sega expresses its condolences to Sony due to difficulties in transporting the PlayStation. Stunningly thin trolling, due to the fact that the Russian oil tanker, stuck in the Suez Canal, blocked the ship with the PlayStation 2, intended for the British market.
Tennis without awkward moments in the locker room.
In 2000, the Sony PlayStation 2 appears. Price - $ 299. For the 3rd quarter of 2011, 155 million copies were sold. The prefix became the most long-playing, it was produced for about 13 years. And this is despite the fact that the launch cannot be called successful - at first the company failed to produce consoles in the right amount, because PS 2 was often bought at auctions like eBay. Of course, more expensive than mentioned above.
The launch of sales advertising shot David Lynch.
To advertise PS2, Sony advertised PS9, which they “plan” to release in 2079. The second part is declared the beginning of the path to the masterpiece.
"Another place - other rules."
By 2002, Sony had to add the ability to play online, because by that time the Microsoft console was released with this functionality - XBox. Another important bonus was PS2 compatibility with all PSone games.
The most popular game for Sony PlayStation 2 was Grand Theft Auto: San Andreas, released in 2004: in four years 19 million discs were sold with it. By the way, still for this console release new games.
"Will you let me play?" When will you finish ... ”
In general, if we talk about advertising, Sony was balancing on the edge, occasionally going for it.
Video for the previous poster.
In 2001, Nintendo released the GameCube prefix. She is $ 100 cheaper than the PS2, but that did not save her. Total sold about 21.74 million copies.
The console uses miniDVD, because the audio CD and regular DVD on it do not listen and do not look.
Promo video consoles, which showed before the start of sales. Slogan - Born to play.
Nintendo without Mario is not Nintendo.
Spanish advertising GameCube with a headless child. In Spain, all the ads such as what?
Of course, the theme of the box was played up in Nintendo ads.
Star Wars: Get ready for an epic battle in space!
Wireless joystick WaveBird.
“Begin to maim!” The joystick tells us.
In 2001, Microsoft releases the Xbox. This is the first console company, previously developed in conjunction with Sega operating system Windows CE for the Dreamcast.
The prefix could be named Direct X in honor of the Microsoft division in which they worked on it. Only at the start of sales had to look for another option - "Xbox" was one of the 20 variants of the names proposed by users.
The operating system for the Xbox itself is a heavily modified Windows 2000.
Specifications:
Central processor: 733 MHz Intel Pentium III,
Graphics processor: 250 MHz NV20A (a modification of the NV20 video chip, which was used in GeForce 3)
RAM: 64 MB DDR SDRAM
Maximum resolution: 1920x1080
Games were sold on DVD discs. The most popular was Halo 2 - 8 million copies.
In 2009, Microsoft discontinued Xbox support. Video about how fast life flies.
It is interesting:
The history of game consoles in advertising. Part 1: From Magnavox Odyssey to Super Nintendo
The history of game consoles in advertising. Part 2
Motion control in games
Nintendo story led by Hiroshi Yamauchi
Last time, we enjoyed the Sony PlayStation's turn-on sound, Atari Jaguar gameplay and Nintendo 64 ads. This time we’ll discuss the sixth generation of gaming consoles.
Today on the menu: Sega Dreamcast, Sony PlayStation 2, Nintendo GameCube and Microsoft Xbox.
')
Sega dreamcast
The era of 128-bit game consoles began in November 1998, when the Sega Dreamcast appeared on the Japanese market. In the US, the prefix appeared only in September 1999 at a price of $ 199. In advertising, the theme of "nines" was played: 9.09.99.
Two teams worked on the device at once - in the USA and in Japan. As a result, we stopped at the Japanese version with the Hitachi SH4 processor and the PowerVR graphics processor from VideoLogic. The start of sales was so successful that the company simply could not cope with the demands of customers: production lagged behind. A total of 225 132 consoles were sold on the first day.
Dreamcast did not use CD-ROMs, but GD-ROM with a capacity of 1.2 gigabytes.
Before the start of sales, several games were made One of them - Sonic Adventure - has become the best-selling game for the Dreamcast. On the video - Japanese advertising this game.
Warm lamp advertising with Sonic.
Among the differences from the previous console (Sega Saturn), the Dreamcast had a modem or an Ethernet adapter included. On the console itself, a browser has already been installed. So users could sit online or play games online. SEGA Dreamcast from the inside .
The memory card Visual Memory also allows you to play mini-games right on it.
A couple more clips.
Sega expresses its condolences to Sony due to difficulties in transporting the PlayStation. Stunningly thin trolling, due to the fact that the Russian oil tanker, stuck in the Suez Canal, blocked the ship with the PlayStation 2, intended for the British market.
Tennis without awkward moments in the locker room.
Sony PlayStation 2
In 2000, the Sony PlayStation 2 appears. Price - $ 299. For the 3rd quarter of 2011, 155 million copies were sold. The prefix became the most long-playing, it was produced for about 13 years. And this is despite the fact that the launch cannot be called successful - at first the company failed to produce consoles in the right amount, because PS 2 was often bought at auctions like eBay. Of course, more expensive than mentioned above.
The launch of sales advertising shot David Lynch.
To advertise PS2, Sony advertised PS9, which they “plan” to release in 2079. The second part is declared the beginning of the path to the masterpiece.
"Another place - other rules."
By 2002, Sony had to add the ability to play online, because by that time the Microsoft console was released with this functionality - XBox. Another important bonus was PS2 compatibility with all PSone games.
The most popular game for Sony PlayStation 2 was Grand Theft Auto: San Andreas, released in 2004: in four years 19 million discs were sold with it. By the way, still for this console release new games.
"Will you let me play?" When will you finish ... ”
In general, if we talk about advertising, Sony was balancing on the edge, occasionally going for it.
Video for the previous poster.
Nintendo gamecube
In 2001, Nintendo released the GameCube prefix. She is $ 100 cheaper than the PS2, but that did not save her. Total sold about 21.74 million copies.
The console uses miniDVD, because the audio CD and regular DVD on it do not listen and do not look.
Promo video consoles, which showed before the start of sales. Slogan - Born to play.
Nintendo without Mario is not Nintendo.
Spanish advertising GameCube with a headless child. In Spain, all the ads such as what?
Of course, the theme of the box was played up in Nintendo ads.
Star Wars: Get ready for an epic battle in space!
Wireless joystick WaveBird.
“Begin to maim!” The joystick tells us.
Microsoft xbox
In 2001, Microsoft releases the Xbox. This is the first console company, previously developed in conjunction with Sega operating system Windows CE for the Dreamcast.
The prefix could be named Direct X in honor of the Microsoft division in which they worked on it. Only at the start of sales had to look for another option - "Xbox" was one of the 20 variants of the names proposed by users.
The operating system for the Xbox itself is a heavily modified Windows 2000.
Specifications:
Central processor: 733 MHz Intel Pentium III,
Graphics processor: 250 MHz NV20A (a modification of the NV20 video chip, which was used in GeForce 3)
RAM: 64 MB DDR SDRAM
Maximum resolution: 1920x1080
Games were sold on DVD discs. The most popular was Halo 2 - 8 million copies.
In 2009, Microsoft discontinued Xbox support. Video about how fast life flies.
It is interesting:
The history of game consoles in advertising. Part 1: From Magnavox Odyssey to Super Nintendo
The history of game consoles in advertising. Part 2
Motion control in games
Nintendo story led by Hiroshi Yamauchi
Source: https://habr.com/ru/post/215269/
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