Pizza Smell DVD!

Do not you like to see with friends an interesting movie with a slice of pizza in your hand? Pizzeria Domino's Pizza in Brazil decided to mix these two pleasures in one box and released a heat-sensitive DVD disc that looks and smells like pizza.

In South America, rental of DVDs with movies is still very popular. Domino's Pizza, in collaboration with the advertising agency Artplan, made a truly brilliant marketing move. Artplan engineers used thermal ink and a fragrant varnish on the surface of discs with 10 movies. “Operation“ Argo ”,“ 007: The coordinates of Skyfall, Dark Knight looked and smelled fragrantly, like Domino's pizza.

Domino's Pizza has a partnership agreement with 10 movie rental stores in São Paulo and Rio de Janeiro. They, in turn, distributed pizza-flavored disks to unsuspecting customers. Initially, the title of the film is written on a DVD on a completely black background. But as soon as the heat generated by the player heated up the surface of the disk, the pizza aroma stood out, and the black color gave way to the image of a pizza and the message: “Did you like the movie? The next one will be even better with Domino's hot and tasty pizza. ”
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Domino's idea may seem a bit outdated due to the incredible popularity of streaming multimedia. But ArtPlan art director Diogo Barbosa (Diogo Barbosa) explains that “in Brazil streaming media services such as Netflix and iTunes are relatively new and not everyone has the financial ability to use them. Our broadband connection is not as fast as in the USA, and because of this we still have a lot of video rental stores. ”



PS - I know, this is not the latest news, dated as much as 2013. Nevertheless, I really wanted to share it with you.