Google or Microsoft to buy Digg for $ 200 million (updated)

The numerous attempts of Kevin Rose and Jay Adelson, the founders of the social news site Digg, to sell their offspring to a major investor can finally be crowned with success.

According to information very close to the source, Techcrunch said that at present, four are fighting for the purchase of Digg: two media companies and two Internet companies - Microsoft and Google. Most likely, Digg will accept the offer of Google - it gives 200-225 million dollars for the site. Microsoft offers a smaller amount, based on the revenue of the site, most of which is a three-year advertising agreement with Microsoft itself.

In any case, the founders of Digg will have to moderate their appetite: they initially wanted to sell the site for 300 million dollars.
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Jay Adelson's comment on a digg blog:

Usually, we do not comment on such things, but the morning rumors about the war of stakes between Google and Microsoft made so much noise that we feel obligated to tell you that they are completely wrong.

Sorry to destroy such beautiful theories, but this is not true. In the meantime, we intend to further improve Digg and introduce new excellent features.