Website concept development

Project specifics

When developing a site, understanding the specifics of a project is the basis. Customers evaluate the project on the effects of the site and its service life. First of all, we try to determine the role of the site in the work of the customer.

We start with typical tasks:

• formation of a company image;
• attracting customers;
• product promotion;
• automation of business processes .

A set of tasks determines the specifics of the project. A site can be a grocery, like a promo site www.botaniq.ru , attract customers like www.meka.su , or automate processes like www.makroseuro.ru .
As a rule, sites solve several problems. For example, the site www.senat-cs.ru , supports the image of the company, attracts customers and applicants.
It is the effects of problem solving that are important to the customer.

Abstracts "as is"

After the formation of the list of tasks, we proceed to develop a solution to each of them.
We find out how the customer forms the company's image offline (without a website) - for example, tells a story, shows significant projects and customer reviews, and demonstrates production capacity. So for each task we record the names of materials, services and events. The list begins with the most significant theses.
Similarly, we analyze the site’s audience — we identify the groups and the needs of each of them.

Brainstorming

As a rule, during the development of the concept, several internal working groups and conversations with the customer’s employees are conducted. Project teams, art director , designers, technical director and consultant participate in the working groups of the studio. From the customer’s side, both the whole working group and a dedicated project manager can participate in the negotiations. Sometimes you have to hold several meetings with managers of various areas and present the concept to top management .
In the course of working out the tasks and the audience, ideas are born. Ideas are fixed in theses of problem solving, the preliminary structure of the site, are reflected in the sketches. The concept is demonstrated in the form of a text document, sketches of graphic design. For large meetings, a presentation is being prepared.
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First gymnasium

In developing the concept of the site of the First Gymnasium , 8 internal working groups were held, 7 meetings with the customer, a presentation was held for the director.
In our studies, we found out how the site can help the gymnasium, examined the composition of materials that the customer was ready to provide for the site and set priorities, reworked the structure and created a promotional unit . Of the entire abundance of available materials, the site got those who are more likely to solve the tasks.
As a result, we have worked in detail the concept of the site , on the basis of which the site of the gymnasium was later developed.