Pro perfect website builder

I am often approached by acquaintances and acquaintances of acquaintances with a request to make them a website or an online store. “You’re the one who’s like it, the Internet user!” Now everything is simple with online stores: it’s a long and expensive shop to make a normal shop, so everyone is sent to insales.ru or ecwid.ru instantly . If a person needs a classic landing page for a project or an action, there is also, say, landingi.com or lpgenerator.ru . But now, if there’s not enough of everything, you can think for yourself or advise a normal developer, for other money, of course.

But with the "usual sites" ("business cards", as they were called 10 years ago) - an ambush. Of course, there is wix.com , the restless ucoz.ru and hundreds of other builders, but advising them somehow goes sideways: people far from the Internet see a powerful editor with “text” or “picture” blocks, and either get scared or (to make matters worse) they still give birth to the site “shob beautifully”, shoving all the blocks there that seem to them “cool”. It turns out to be a paradox: the service made for a complete teapot, this teapot either scares off, or gives it crooked things to do.

What we can do?

After another such story, I finally decided to make a normal editor, who could calmly advise everyone. I want not so much new:

• a hard template for content that would not let the director’s main photo (because he wanted), news (because everyone has the news) and “selling text” (actually annoying) on ​​a couple of screens
• nice styles, no vyrvlaglaznyh and unreadable combinations of colors, and best of all with the automatic generation of the palette
• all sorts of modern things such as adaptive layout - the client doesn’t care, in most cases, but I will be pleased that his site looks normal everywhere and at all

To do this, we need three big features that distinguish the ideal builder from the existing ones.
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Informative content

We take into account, the client has no ready texts for the site. You can hire a copywriter, you can write yourself, but it costs money or requires some knowledge (and if you have money or experience - why bother with a builder?)

So, we can restrict ourselves to the minimum necessary data, but then display them as clearly as possible for people and machine-readable for robots. There is also the SEO factor, but the maximum that the client will allow himself - advertising in Yandex.Direct, and search engines like clear specific texts.

Standard blocks

If we have pre-defined content, we can standardize it and put it in template blocks. Fans of “moving pixels” and “playing with fonts” will not like this very much, but if a website is needed yesterday, stereotypedness plays a plus more. It is possible to hang on these blocks some default functionality - a basket with a checkout, or an online booking, or a gallery with a lightbox.

And the most cool thing is that the standard style framework like bootstrap can be “thrown” onto standard blocks, and you can forget about problems with layout, hacks for adaptability and other hemorrhoids.

Automatic style generation

Okay, bootstrap . So, less . That is, client compilation, functions, variables, and other mixins. It turns out that the color scheme (and a bit of layout) can also be generated and modified on the client, "without departing from the checkout."

And this is only the beginning, then you can analyze the behavior of users on the site and automatically “mutate” the design to maximize the conversion. You can make 100,500 blocks and assemble them into ready-made “presets” for all occasions. You invite guests to the wedding - 5 minutes, and the site is ready. You open a shop - 7 minutes, and let's go. And, importantly, such a site will be noticeably better both in appearance and in functionality than most sites of offline offices.

ZY In the picture Smoking Spaceman , give up, man!