"Soup" aimed at Victory SA?

The Soup company is negotiating the acquisition of Victory SA , which specializes in developing creative solutions and selling advertising opportunities on the Web. According to RBC Daily , the company is already in the process of purchasing Victory SA, but this is not yet officially confirmed.

The market does not give unambiguous estimates of a possible purchase, since the “Soup” has not yet revealed clear positioning, and the company's strategy is not clear. Meanwhile, Victory SA has a good creative resource and a solid client list, one of the market participants told RBC daily. “But at the same time, the agency is not among the largest sellers of advertising on the Internet,” he noted. “On the other hand, they sell advertising opportunities of several popular entertainment resources, which themselves are promising advertising platforms.”

Director of Development Agency Context Plus, Viktor Novikov, believes that the "Soup" through the acquired structure will begin to advertise on two resources - LJ and LJ Plus. “However, it’s unclear how this will be done from the technical side,” said Mr. Novikov. “As far as is known, these two resources, due to their specificity, are practically not used as advertising sites.”