Blogs increase their advertising opportunities.
A survey conducted by Ipsos MORI employees showed that blogs can become an advertising platform with very wide opportunities. According to the respondents, most Internet magazines are much more credible than TV advertising or email offers.
52% of respondents said that they acquired one or another thing after a positive feedback about it on blogs, and about a third of research participants admitted that they were forced to refuse to buy negative opinions from bloggers, reports Reuters .
If we talk about the “average temperature in the hospital,” the picture is as follows: 24% of respondents trust blogs, 17% of TV commercials, and only 14% of respondents trust email marketing.
52% of respondents said that they acquired one or another thing after a positive feedback about it on blogs, and about a third of research participants admitted that they were forced to refuse to buy negative opinions from bloggers, reports Reuters .
If we talk about the “average temperature in the hospital,” the picture is as follows: 24% of respondents trust blogs, 17% of TV commercials, and only 14% of respondents trust email marketing.
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Source: https://habr.com/ru/post/2127/
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