Nokia, whose mobile business will soon be acquired by Microsoft, plans to introduce a smartphone on Android this month,
writes The Wall Street Journal.
Nokia engineers began developing a phone on Android before the company agreed with Microsoft last September to sell its mobile business. Until now, it was not clear how this deal will affect the fate of the Android phone, but now WSJ sources have confirmed that the device will be presented at the Mobile World Congress in Barcelona on February 24.
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The decision to release the phone on Android underlines how much Microsoft and Nokia have miscalculated in the mobile market, writes WSJ. For technical reasons, Windows Phone does not work on cheap smartphones, which have become a significant source of growth, especially in emerging markets.
Once Nokia was the absolute leader in emerging markets, but the company lost its position, having failed to respond to the growing popularity of Android in many countries. In India, where Symbian had a significant share a few years ago, Android was installed on 93% of new smartphones last year.
Microsoft apparently decided to give up part of its line of Android phones to increase sales and support its mobile business. Sales growth will help to cover the high price of competition in an industry dominated by Google, Apple and Samsung. At the same time, Microsoft will focus on Windows Phone phones to better compete with the iPhone and Galaxy. So far it is not clear whether the strategy with Android phones is a temporary measure, while Microsoft is adapting Windows Phone for cheap smartphones, or not.
Nokia phones will be different from most other Android smartphones, including they will not have some features from Google and access to Google Play. The phone will be preinstalled with services from Nokia and Microsoft, such as the maps of Here and the music service MixRadio, as well as the Nokia application store.