Sony sells its waterproof water bottle MP3 players

What can the company do to convince potential customers that its product is really waterproof? In addition to the corresponding inscription on the packaging, you can, for example, initially sell the product inside a bottle of water, writes The Next Web.

Although the player (Walkman NWZ-W270) Sony released a month ago, now the company turned to an advertising agency in Auckland to launch a product in New Zealand. The agency came to the idea of ​​a bottle Walkman, which is sold in vending machines in public places, such as sports halls. However, you can see it on video yourself.