Web Analytics Popularity
In the spring and autumn, on the behalf of IAB Russia, an ecosystem of Internet advertising and mobile advertising is issued. As of April 22 (in the version confined to RIF 2014), the web analytics tab on it looks like this.
In modern times, what used to be a factoid (that is, an event that exists only in the world of the media) is already fulfilling the function of a fact, and so is this Russian digital map. Although anyone can see that the scheme, where there is so little space for logos, got some tools of web analytics that are not common to us, and the systems that are really noticeable on the Runet were not included.
')
It is very easy for us, Openstat, to back up an intuitive feeling with accurate data on the number of domains with web analytics systems installed — facts. We have reports from the Openstat crawler, which found Internet counters on almost 2 million sites.
Since August 2013, the openstat crawler has been indexing Runet, Bynet, Uanet. The total amount of data analyzed is 5.69 million hosts, but in fact a crawler indexes 4.6 million "live" Runet domains, which give a response of 200 Ok. On the indexed pages, about one thousand signatures are allocated, corresponding to electronic payment methods, CMS, ad network codes, web analytics tools, etc. There are also a lot of technometrics, for which you can also find suitable hubs on the Habré. As a result of processing such data, various industry reports are compiled, indicating, for example, the number of sites with electronic money payment methods, cards per site or Internet counters that became the subject of this record.
By the end of 2013, the relationship between the leaders looked like this, that there would not be a quick change of seats in the first seven of web analytics tools.
Whereas, for example, in Bynet, a change of leader was already brewing
and soon really happened (see the previous article on Habré ).
As for the rare web analytics systems in our network, the IAB Russia map shows
and not indicated ("beer is only sold to members of the union")
Rating_Mail.ru is basically only a rating, not a web analytics tool, and this can at least somehow justify its absence in the section.
However, attention is drawn to the second consecutive lack of Openstat, which not only occupies a place in the six in prevalence, but also surpasses the free version of Google Analytics in some components of the service (for example, lack of sampling when calculating conversions in online shopping baskets; , and universal counters , the ability to bind to the analytics of external data, for example, from billing).
The full Openstat web analytics report includes the prevalence of 187 systems in our network - separately on the first and second pages from August 2013 to March 2014 every month. In order to give at least some readable table, we had to cut the data for half a month and for the 64 most popular systems and present statistics for the main pages only.
The usual Openstat method is to collect all possible data without first hypothesizing (Long Data).
However, after conducting a preliminary study, we decided to test one of the hypotheses because of its popularity.
Many experts and ordinary Internet users have often assumed that the prevalence of old domestic counters in Runet is typical of old sites: webmasters have once been installed and now they say they are too lazy to shoot.
The hypothesis was not confirmed.
Installing LI counters depending on the age of the domain
The chronological scale of 1 - 18 corresponds to the calendar years 1996 - 2013.
Installing Openstat counters depending on the age of the domain
Chronological scale 1 - 18 corresponds to the calendar years 1996 - 2013
And inside Openstat there was a hypothesis that calendar years are not the most successful splitting of the scale, because usually the domain is registered four months earlier than the site will be finalized and opened and a web analytics system will be installed on it.
Then we set the beginning of the year from September 1, conditionally calling it “financial”. Our hypothesis was partially confirmed, in any case, the previous schedule became smoother.
Installing Openstat counters depending on the age of the domain
The chronological scale 1 - 18 corresponds to the "financial" years 1996 - 2013.
And finally - the traditional for most researchers report on the number of counters per one page.
The last term implies the Russian-language sites in the zone. Com. It turned out that, on average, the sites cost only two counters (a decade ago there were more). On the websites of online stores: GA and Metrics are standard, on the rest - often both domestic. But from the point of view of topics, such a report has not been collected yet.
And here is how the ratio looked among the leaders at the beginning of the year. In general, changes in this niche are not very dynamic, and perhaps it makes no sense to build a chart for each month of the year.
It is better to compare this picture with the one that we get before the New Year.
In modern times, what used to be a factoid (that is, an event that exists only in the world of the media) is already fulfilling the function of a fact, and so is this Russian digital map. Although anyone can see that the scheme, where there is so little space for logos, got some tools of web analytics that are not common to us, and the systems that are really noticeable on the Runet were not included.
')
It is very easy for us, Openstat, to back up an intuitive feeling with accurate data on the number of domains with web analytics systems installed — facts. We have reports from the Openstat crawler, which found Internet counters on almost 2 million sites.
Since August 2013, the openstat crawler has been indexing Runet, Bynet, Uanet. The total amount of data analyzed is 5.69 million hosts, but in fact a crawler indexes 4.6 million "live" Runet domains, which give a response of 200 Ok. On the indexed pages, about one thousand signatures are allocated, corresponding to electronic payment methods, CMS, ad network codes, web analytics tools, etc. There are also a lot of technometrics, for which you can also find suitable hubs on the Habré. As a result of processing such data, various industry reports are compiled, indicating, for example, the number of sites with electronic money payment methods, cards per site or Internet counters that became the subject of this record.
By the end of 2013, the relationship between the leaders looked like this, that there would not be a quick change of seats in the first seven of web analytics tools.
Whereas, for example, in Bynet, a change of leader was already brewing
and soon really happened (see the previous article on Habré ).
As for the rare web analytics systems in our network, the IAB Russia map shows
| ClickTale | 464 |
| Oh my stats | 438 |
| AT Internet | 334 |
| KissMetrics | 322 |
and not indicated ("beer is only sold to members of the union")
| Rating_Mail.ru | 238644 |
| Openstat | 139079 |
| Hotlog | 69856 |
Rating_Mail.ru is basically only a rating, not a web analytics tool, and this can at least somehow justify its absence in the section.
However, attention is drawn to the second consecutive lack of Openstat, which not only occupies a place in the six in prevalence, but also surpasses the free version of Google Analytics in some components of the service (for example, lack of sampling when calculating conversions in online shopping baskets; , and universal counters , the ability to bind to the analytics of external data, for example, from billing).
The full Openstat web analytics report includes the prevalence of 187 systems in our network - separately on the first and second pages from August 2013 to March 2014 every month. In order to give at least some readable table, we had to cut the data for half a month and for the 64 most popular systems and present statistics for the main pages only.
| December 2013 | January 2014 | February 2014 | March 2014 | ||||
| Liveinternet | 888696 | Liveinternet | 803318 | Liveinternet | 822316 | Liveinternet | 855343 |
| Yandex.Metrica | 761293 | Yandex.Metrica | 721770 | Yandex.Metrica | 767915 | Yandex.Metrica | 797972 |
| Google Analytics | 469475 | Google Analytics | 485131 | Google Analytics | 485097 | Google Analytics | 490118 |
| Rambler's Top100 | 259209 | Rambler's Top100 | 241124 | Rambler's Top100 | 242399 | Rambler's Top100 | 243038 |
| Rating_Mail.ru | 244815 | Rating_Mail.ru | 229349 | Rating_Mail.ru | 235690 | Rating_Mail.ru | 238644 |
| Openstat | 138266 | Openstat | 134153 | Openstat | 142748 | Openstat | 139079 |
| Hotlog | 73759 | Hotlog | 68518 | Hotlog | 69831 | Hotlog | 69856 |
| Yandex.IC | 18038 | Yandex.IC | 16671 | Yandex.IC | 16605 | Yandex.IC | 16480 |
| Bigmir | 17849 | Bigmir | 16430 | Bigmir | 16010 | Bigmir | 15738 |
| New relic | 11468 | New relic | 12866 | New relic | 12351 | HIT.UA | 9989 |
| HIT.UA | 10524 | HIT.UA | 9984 | HIT.UA | 9823 | I.UA | 8834 |
| I.UA | 9500 | I.UA | 8999 | I.UA | 8953 | New relic | 8524 |
| TNS-counter.ru | 8258 | TNS-counter.ru | 7980 | Piwik | 7679 | TNS-counter.ru | 7957 |
| Piwik | 8079 | Piwik | 7435 | MyCounter | 6235 | Piwik | 7788 |
| MyCounter | 6357 | MyCounter | 6199 | TNS-counter.ru | 4430 | MyCounter | 6171 |
| All.BY | 4646 | Akavita | 4075 | All.BY | 3973 | Akavita | 3944 |
| Akavita | 4436 | All.BY | 4017 | Akavita | 3859 | All.BY | 3921 |
| Flag counter | 3755 | Flag counter | 3599 | Flag counter | 3680 | Flag counter | 3631 |
| Whos.amung.us | 3644 | Whos.amung.us | 3277 | Whos.amung.us | 3337 | Whos.amung.us | 3316 |
| TUT.BY | 3144 | TUT.BY | 2764 | TUT.BY | 2752 | TUT.BY | 2692 |
| Quantcast | 2564 | Quantcast | 2466 | Quantcast | 2435 | Quantcast | 2493 |
| Gemius | 2465 | Gemius | 2368 | Statcounter | 1896 | Gemius | 2359 |
| Statcounter | 2147 | Statcounter | 1834 | Gemius | 1391 | Statcounter | 1861 |
| MegaIndex | 1300 | MegaIndex | 1307 | MegaIndex | 1342 | MegaIndex | 1415 |
| Wingify | 636 | Alexa | 629 | Alexa | 745 | Alexa | 779 |
| Alexa | 582 | Wingify | 580 | Wingify | 610 | Wingify | 639 |
| MyMinsk | 560 | MyMinsk | 480 | Clicky | 490 | Clicky | 522 |
| Clicky | 471 | Clicky | 467 | MyMinsk | 474 | MyMinsk | 475 |
| TIT.BY | 456 | ClickTale | 440 | ClickTale | 443 | ClickTale | 464 |
| ClickTale | 427 | Scoreard Research | 423 | Scoreard Research | 438 | Oh my stats | 438 |
| Scoreard Research | 413 | TIT.BY | 398 | Oh my stats | 396 | TIT.BY | 389 |
| Belarys.Info | 325 | Oh my stats | 325 | TIT.BY | 383 | Scoreard Research | 362 |
| Oh my stats | 321 | Crazyzygg | 311 | Crazyzygg | 343 | Crazyzygg | 361 |
| RBC counter | 297 | KissMetrics | 268 | Optimizely | 318 | Optimizely | 336 |
| Crazyzygg | 267 | Optimizely | 266 | KissMetrics | 300 | KissMetrics | 322 |
| KissMetrics | 265 | Belarys.Info | 259 | Belarys.Info | 257 | Belarys.Info | 262 |
| Visualdna | 225 | RBC counter | 227 | RBC counter | 237 | RBC counter | 250 |
| Stat24 | 225 | Visualdna | 222 | Webtrends | 233 | Visualdna | 225 |
| Optimizely | 211 | Stat24 | 202 | Visualdna | 222 | Webtrends | 199 |
| Chartbeat | 164 | Chartbeat | 175 | Chartbeat | 195 | Stat24 | 195 |
| Mernik | 155 | Webtrends | 164 | Stat24 | 194 | Chartbeat | 186 |
| Shinystat | 145 | Mernik | 153 | Shinystat | 148 | Pingdom | 162 |
| Webtrends | 143 | Shinystat | 138 | Pingdom | 140 | Shinystat | 156 |
| Pingdom | 117 | Pingdom | 121 | Mernik | 129 | Mernik | 119 |
| Brighttag | 89 | Brighttag | 89 | Brighttag | 85 | Brighttag | 88 |
| Tealium | 48 | Tealium | 53 | Tealium | 55 | Tealium | 52 |
| Gaug.es | 42 | BS.BY | 37 | Gaug.es | 33 | Gaug.es | 36 |
| BS.BY | 41 | Gaug.es | 35 | BS.BY | 33 | BS.BY | 31 |
| W3counter | thirty | W3counter | 31 | W3counter | 27 | W3counter | 28 |
The usual Openstat method is to collect all possible data without first hypothesizing (Long Data).
However, after conducting a preliminary study, we decided to test one of the hypotheses because of its popularity.
Many experts and ordinary Internet users have often assumed that the prevalence of old domestic counters in Runet is typical of old sites: webmasters have once been installed and now they say they are too lazy to shoot.
The hypothesis was not confirmed.
Installing LI counters depending on the age of the domain
The chronological scale of 1 - 18 corresponds to the calendar years 1996 - 2013.
Installing Openstat counters depending on the age of the domain
Chronological scale 1 - 18 corresponds to the calendar years 1996 - 2013
And inside Openstat there was a hypothesis that calendar years are not the most successful splitting of the scale, because usually the domain is registered four months earlier than the site will be finalized and opened and a web analytics system will be installed on it.
Then we set the beginning of the year from September 1, conditionally calling it “financial”. Our hypothesis was partially confirmed, in any case, the previous schedule became smoother.
Installing Openstat counters depending on the age of the domain
The chronological scale 1 - 18 corresponds to the "financial" years 1996 - 2013.
And finally - the traditional for most researchers report on the number of counters per one page.
The last term implies the Russian-language sites in the zone. Com. It turned out that, on average, the sites cost only two counters (a decade ago there were more). On the websites of online stores: GA and Metrics are standard, on the rest - often both domestic. But from the point of view of topics, such a report has not been collected yet.
| Zone | pages | total pages with counters | maximum number of counters | average number of counters |
| BY | the first | 26,391 | 14 | 2 |
| the second | 23,335 | 14 | 2.04 | |
| UA | the first | 59,942 | 13 | 2.16 |
| the second | 44 701 | 12 | 2.28 | |
| SU | the first | 25,688 | eleven | 1.79 |
| the second | 19,385 | eleven | 1.87 | |
| Ru | the first | 1,395,011 | 12 | 1.46 |
| the second | 1,092,296 | 12 | 1.74 | |
| Com | the first | 15,895 | 12 | 2 |
| the second | 11,558 | 12 | 2.18 |
And here is how the ratio looked among the leaders at the beginning of the year. In general, changes in this niche are not very dynamic, and perhaps it makes no sense to build a chart for each month of the year.
It is better to compare this picture with the one that we get before the New Year.
Source: https://habr.com/ru/post/212103/
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