"Runner" connected external statistics system
The runner contextual advertising service has implemented a procedure for exchanging data with external statistical systems and post-click analysis. The first such system was the system of Internet statistics SpyLOG .
According to the company's press release, the innovation allows advertisers to conduct a “detailed independent audit of the advertising effect and make the campaigns as transparent as possible.”
In order for SpyLOG to identify visitors from “Runner” ads in its reports, it is necessary to activate the addition of a special identifier tag to the advertiser's website in the link (URL). Previously in the SpyLOG system you need to connect the Advertising Networks report group via the link “Runner Filter”. This group of reports is available to users of paid SpyLOG statistics packages from the “My Services” page.
According to the company's press release, the innovation allows advertisers to conduct a “detailed independent audit of the advertising effect and make the campaigns as transparent as possible.”
In order for SpyLOG to identify visitors from “Runner” ads in its reports, it is necessary to activate the addition of a special identifier tag to the advertiser's website in the link (URL). Previously in the SpyLOG system you need to connect the Advertising Networks report group via the link “Runner Filter”. This group of reports is available to users of paid SpyLOG statistics packages from the “My Services” page.
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Source: https://habr.com/ru/post/2121/
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