Online community and designers complain about a new regional brand
February 7, 2008 on the official website of the Altai Territory there was news that “a regional brand called“ Golden Altai ”is registered by the Federal Service for Intellectual Property, Patents and Trademarks. It is included in the State Register of Trademarks and Service Marks of the Russian Federation. ”
This is what this “brand” looks like:
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After that, an entry in LiveJournal of SkyDrinker blogger Barnaul, where he says that “the origin of the word“ Altai ”is associated with the Türko-Mongolian word“ altyn ”, denoting“ gold ”,“ gold ”. Those. as a result, we get the original name: “Golden Golden” ”and cites as an example the emblems of the Roerichans:
A bit later, a wave of discontentment from the leading Altai designers begins:
As a result, yesterday on the website of the studio of Artemy Lebedev, an emblem appeared in the imperishable Business Lynch. Artemy made comparisons and expressed in his usual form. And he once again confirmed that the sign “will completely come down for the labeling of biological danger”.
Now the leading Altai information resources excites from the discussion of pseudo design, here are just two links . They even talk about drawing several variants of really worthy emblems and provide them with the administration of the Altai Territory.
Isn't it very similar to one recent story?
Everyone understands that it will be quite difficult to do something when the sign is already in the State Register, but the real emblem is not in accordance with the quality.
Will the Internet community be able to influence the decision of the regional administration?
This is what this “brand” looks like:
')
After that, an entry in LiveJournal of SkyDrinker blogger Barnaul, where he says that “the origin of the word“ Altai ”is associated with the Türko-Mongolian word“ altyn ”, denoting“ gold ”,“ gold ”. Those. as a result, we get the original name: “Golden Golden” ”and cites as an example the emblems of the Roerichans:
A bit later, a wave of discontentment from the leading Altai designers begins:
Alexey Shelepov: “The work is of extremely low professional quality. It does not read the laid legend, it does not carry any emotion. And in general, yellow-black circles in such a composition and proportions are more likely a sign of radioactive danger! ” “The sign is unacceptably similar to the sign of chemical danger,” agrees with a colleague Andrey Purtov, head of the Moscow studio ArtGraphics.ru, chief editor of Identity magazine, an authoritative Russian publication on graphic design. - The idea is weak. In fact, it does not exist at all, because what is not written out in the press release is read at all. The font solution is not emotional, impersonal, not reflecting the values and beauty of the Altai Territory. ”
As a result, yesterday on the website of the studio of Artemy Lebedev, an emblem appeared in the imperishable Business Lynch. Artemy made comparisons and expressed in his usual form. And he once again confirmed that the sign “will completely come down for the labeling of biological danger”.
Now the leading Altai information resources excites from the discussion of pseudo design, here are just two links . They even talk about drawing several variants of really worthy emblems and provide them with the administration of the Altai Territory.
Isn't it very similar to one recent story?
Everyone understands that it will be quite difficult to do something when the sign is already in the State Register, but the real emblem is not in accordance with the quality.
Will the Internet community be able to influence the decision of the regional administration?
Source: https://habr.com/ru/post/21172/
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