Google will show ads on competitors in search results: EU antitrust investigation results

Each large technological (and not only technological) corporation sooner or later becomes the object of observation by antitrust committees and bodies. It occurs in many countries and regions, including the EU, the USA, and Asia.

As for Europe, European regulatory authorities launched an antitrust investigation into the “Corporation of Good” back in 2010. Since then, European lawmakers have found many irregularities on the part of Google, including the display of corporate advertising on the search results page.
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According to some companies, Google, by its Google Shopping service, “blocks the air” for many companies that are not associated with this service ... In general, some companies that sell all sorts of goods do not like the fact that including search, this kind of advertising is demonstrated.



And users who are looking for some things and services on the Web, seeing ads in the most profitable places of search results (and other services of the company), click on advertising banners instead of search results.

Now the corporation will have, first, to allocate advertising positions, more noticeably than before. In addition, in the "advertising issue" will now be displayed and products from competitors, identified as "alternative". So far it is unclear how these products will be introduced into the company's advertising network, but this will have to be done.

Otherwise, the company will have to pay a fine of $ 5 billion. And to monitor compliance with all agreements reached by Google, a special committee will be formed.

Via theverge