Developers working with the Nokia Asha platform, a minute of attention.
Last week there was an official announcement of the final version of the payment system in the Nokia In-App Payment applications for the Asha and Series 40 platform, which was previously at the stage of open beta testing. Finding out how this innovation will help Nokia Asha developers and where you can get more information about the Nokia IAP you can under the cut.
The In-App Payment (IAP) model, also known as Freemium or Free to Play, is currently one of the dominant monetization models among all existing mobile applications and games in the industry. One of the development companies that already successfully applies it when creating their applications and games for Asha / Series 40 is the Danish Lunagames: ')
Using the IAP model is, perhaps, one of the few ways to maximize and generate a steady return from your applications. Even if you have a ready-made application in the Nokia store, you can easily start using this model by offering users new features or additional content.
For example, you can release an update for your game, which will include paid additions to the main scenario (extra levels or characters), character enhancements (weapons, extra features), or virtual currency. In any case, Nokia In-App Payment is a good tool that encourages additional funds from users of your application.
An important point: the use of the Nokia IAP interface offers favorable conditions for working with payment systems of mobile operators: 70% of the profits go to the developer, and 30% to the mobile operator. At the moment, carrier billing for the Nokia Asha platform is available in the networks of 163 mobile operators in 61 countries of the world.
On top of that, the simplicity of the Nokia IAP interface, which allows you to make purchases in one click, minimizes the risk of difficulties or failure to make purchases among users. And since the system supports purchases through operators, there is no need to use your bank card, which in some cases discourages players from making purchases.
In order to add IAP capabilities to your application, download the plug-in for the SDK via this link (you must be registered and logged in to the Nokia Developer portal).