Applications using IDFA but not showing ads are removed from the App Store.
Yesterday Habr wrote that Google Play began to delete applications for alternative methods of accepting payments, and today it became known that Apple last week also began to clean the App Store. Deleted were applications that received IDFA (Identifier for Advertisers) users, but did not show him any advertising. IDFA is now the most popular way to track users on the platform, the ID has replaced the UDID.
The whole of 2013 passed for Apple under the sign of transferring developers to use it - the company banned apps with cookies, obtaining MAC addresses of devices, etc. Now, when most applications have switched to it, Apple goes further and begins to teach developers how to use it correctly.
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In clause 3.3.12, Apple expressly states that the identifier can only be used to serve advertising. However, for example, Tapstream, whose applications were removed on Friday, explains that IDFA is now being used for a host of other purposes, such as tracking installations, user analytics.
It, for example, uses Mixpanel - respectively, applications with integrated analytics companies also have been banned. “We have determined that your application uses an iOS Advertising Identifier, but does not include advertising. This is not in accordance with the rules, ”Apple wrote to the developers.
Apple advises them to check the code and third-party libraries for the entry of such code:
whenever possible removing it.
In addition to Mixpanel, which, by the way, has an alternative ID, IDFA works in Parse and TestFlight, but nothing is known about the bath of their applications.
The underlying reason for “tightening” the rules for using IDFA is to take care of the security of users and their data. On the other hand, it is believed that such a move will affect the entire mobile advertising industry and will provide benefits to Apple iAd. In addition, some say that such a move is a struggle with payment services, such as Stripe, Braintree and PayPal, which can use IDFA to identify users and devices. Finally, there is an idea that this step could force publishers to switch from CPI models with CPC, and thus, indirectly, help Apple in the fight against ratings cheating, another topic that Apple has been struggling with for a long time.
The whole of 2013 passed for Apple under the sign of transferring developers to use it - the company banned apps with cookies, obtaining MAC addresses of devices, etc. Now, when most applications have switched to it, Apple goes further and begins to teach developers how to use it correctly.
')
In clause 3.3.12, Apple expressly states that the identifier can only be used to serve advertising. However, for example, Tapstream, whose applications were removed on Friday, explains that IDFA is now being used for a host of other purposes, such as tracking installations, user analytics.
It, for example, uses Mixpanel - respectively, applications with integrated analytics companies also have been banned. “We have determined that your application uses an iOS Advertising Identifier, but does not include advertising. This is not in accordance with the rules, ”Apple wrote to the developers.
Apple advises them to check the code and third-party libraries for the entry of such code:
class: ASIdentifierManager selector: advertisingIdentifier framework: AdSupport.framework whenever possible removing it.
In addition to Mixpanel, which, by the way, has an alternative ID, IDFA works in Parse and TestFlight, but nothing is known about the bath of their applications.
The underlying reason for “tightening” the rules for using IDFA is to take care of the security of users and their data. On the other hand, it is believed that such a move will affect the entire mobile advertising industry and will provide benefits to Apple iAd. In addition, some say that such a move is a struggle with payment services, such as Stripe, Braintree and PayPal, which can use IDFA to identify users and devices. Finally, there is an idea that this step could force publishers to switch from CPI models with CPC, and thus, indirectly, help Apple in the fight against ratings cheating, another topic that Apple has been struggling with for a long time.
Source: https://habr.com/ru/post/211300/
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