Monetizing Twitter'a - a new solution

We always know perfectly well that there are a number of startups that have huge cash investments and market value, but do not know how to “make money”. And Twitter refers to one of them.

The network has a document that describes how to monetize Twitter. And it looks like you can buy goods directly from its interface.

Now Twitter is in one step to close the deal with the Stripe.com payment system, which will provide the entire backend of purchases through Twitter. As for the Twitter interface itself, it looks like at least one partner in the person of Fancy.com will provide its products to Twitter users. This is all part of the new monetization program called Twitter Commerce.
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The journalists from recode.net found an image in an unprotected Fancy.com directive. The image was not confirmed either on Twitter or on Fancy.com itself. But an internal Twitter source reported that it was one of the layouts that Fancy.com had created for further coordination with the Twitter sales department. There are also conversations with other potential partners.

Link to a giant image: Twitter layout


It is worth noting that a year ago a similar experiment failed on Facebook due to insignificant profit.

It remains unclear when this method of monetization will be launched, how many partners will be on Twitter, and the percentage deductions for purchases are also unclear. Nevertheless, this is a great step towards the development of Twitter.

Fancy.com is an online product catalog that received over $ 75 million in investments. Part of its products is provided by retail chains, and some are downloaded by small partners. Most of the traffic comes from social networks. Twittera co-founder Jack Dorsey is a member of the board of Fancy.com

A source