Yandex against shocking ads

Advertising is the main source of revenue for many sites. But in the pursuit of increasing earnings, some webmasters forget about the interests of users and place shocking, unpleasant and therefore distracting attention advertising. Such advertisements include, for example, teasers with photographs of diseases, images of body parts of people who are very overweight, ads that use pictures with clearly expressed erotic content, shots from horror films and the like.

Our qualitative and quantitative studies have shown that users with such advertisements do not like users.

In addition, this kind of advertising often leads to pages where users are misleading: they are offered to undergo a “SMS check”, which is actually a paid SMS subscription. We receive a lot of complaints about such sites.
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We believe that advertising should be useful to the visitor and not distract him.

In connection with the foregoing, a search engine will gradually introduce a mechanism that prefers pages that do not contain shocking ads.

In order for webmasters to have the opportunity to prepare for changes and get rid of shocking ads on their sites, we launched a search beta, in which pages with such advertisements are ranked below. The first stage of the introduction of changes in the search is scheduled for a month.

A beta search is available at new-buki.yandex.ru