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The most popular web analytics in RuNet

Hi, Habr! We continue to publish a series of analytical research project Ruward: Track.

Today we publish the results of our research on the segment of attendance counters and web analytics systems installed on sites in the RU zone. In total, 4,936,438 domains of the RU zone were surveyed, of which 55.77% of the domains responded successfully. Counters and web analytics systems were detected in 50.92% of the responding domains.

The following data on the popularity of the systems were obtained:
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As can be seen from the graph, Liveinternet is leading with a decent margin, which is used by more than half of the sites on which meters are installed. Yandex.Metrica is in the second place, GA is in the third, TOP-100 Rambler is in the fourth counter , and OpenStat and Top.Mail are in the fifth and sixth with a minimal margin.

We also analyzed the number of systems installed on the sites. 60% use only one counter / system, and every thousandth site uses 7 or more tools simultaneously.

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We also found it curious to see the most popular combinations of systems on one site, with the result that we got the following distribution:

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So, in general, all the data turned out to be, on the one hand, quite simple, on the other - a rather curious cut. Do not forget to look for fresh analytics on Ruward: Track .

Source: https://habr.com/ru/post/210612/


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