The main criterion for media success is page traffic. Therefore, some publications are not shy to use very loud and eye-catching headlines, just to force the user to follow the link. They use words like "unbelievable", "shock", "sensation" and so on.
American programmer from the advertising agency Noise really got this nonsense - and he wrote
Downworthy , this extension for the Chrome browser, which replaces big words in the headlines with more adequate ones.
Here are some examples from the autochange list.
')
- literally → figuratively
- blow the brain → probably can entertain for a second
- incredible → completely ordinary
- absolutely → moderately
- awesome → barely noticeable
- can change your life → will not change your life in any meaningful way
- outstanding → average
- OMG → nobody cares at all
- shocked → kind of surprised
- you didn’t suspect → you already knew
- you will not believe → absolutely sure, you will believe
- will become viral → it will be mentioned excessively so often that you have to beg for a speedy death, so long as it stops
- crazy trick → a sample of completely ridiculous dog shit
- wow → oh god it's so boring kill me
A sample of real expansion work.
Original page:
This Guy Was Exploring His Grandpa's Attic. What He Found Is Mysteriously Awesome ... Whoa. .
Modified page:

Original page:
I Had No Winter Phenomenon Even Happened. And Now I Can't Stop Looking At It ... Wow. .
Modified page:

The developer promises to soon release versions for Firefox and Safari, and also plans to constantly replenish the AutoCorrect dictionary. There is an idea to make two plug-in modes of operation: one is simply cynical, and the second is absolutely radical, using obscene language.
It remains to hope that someone will write the same extension for the Russian language.
PS On the Internet you can also find
extensions that highlight or hide news headlines on Habré according to the author’s nickname. In a sense, this also reduces the level of information noise.