Click fraud level is over 28%

Analytical company Click Forensics, which specializes in the study of click fraud in the largest search engines, has published another study . The results are disappointing: the number of "false" clicks on contextual advertising continues to grow. Following the IV quarter. In 2007, the average click fraud level rose to 16.6%. This is a new record.

If we count only the search engines, the rate has increased to 28.3% (almost one and a half times more than a year ago). In other words, approximately every third transition in advertising on Google and Yahoo search sites is “fake”, that is, it was made specifically for cheating.

The countries that generate the largest number of false clicks are also identified. According to this indicator, India, Germany and South Korea are leading.
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