The test contains several types of questions. On the one hand, these are questions aimed at clarifying the respondent’s “proximity” to the topic of Internet statistics, on the other hand, most of the questions are intended to form their own opinion among respondents. In addition, there are several practical tasks for analyzing the site's audience and optimization results.
Unlike the first Internet Advertising Test , now accents are shifted towards informativeness. Particularly noteworthy are the versatile and detailed comments of experts, collected in the final part of the test, they say they composed the test.