In the UK, Google overtakes television
The UK UK UK division will soon overtake the main UK commercial TV channels in terms of advertising revenue. This is reported by FT , citing information from the largest British advertising agencies Mindshare and Initiative.
It is expected that Google’s advertising revenue in the UK will exceed the expected income of Channel Four - about $ 1.5 billion (in terms of pounds sterling), and after 18 months the search engine will catch up and overtake ITV1.
It is expected that Google’s advertising revenue in the UK will exceed the expected income of Channel Four - about $ 1.5 billion (in terms of pounds sterling), and after 18 months the search engine will catch up and overtake ITV1.
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Source: https://habr.com/ru/post/2088/
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