Michael Bay left the stage during the presentation of the curved Samsung TV

During the presentation at CES 2014, there was a slight embarrassment: the teleprompter broke, and Michael Bay, the director of Scala, Pearl Harbor and Transformers, did not find what to say about the new Samsung TV with a curved screen without a blank, chose to escape from the scene hiding behind the scenery.



Actually, this news is not about the director's file, and not even about Samsung as such, but about the intellectual misery of marketing in the world of gadgets: there is nothing to say about every second new product without a teleprompter. Being lazy or not having time to read the text before the performance, Bay accidentally lifted a bright backstage, behind which there was an emptiness. The ability to write a text page about a new user experience, without having said anything, is a special profession; Luckily, Bay gets paid for something else.