Iron Maiden made millions in concert tours to the places where pirates rock the most of their music.

“If you got a lemon, make lemonade out of it.” Dale Carnegie’s advice very well describes the strategy that has allowed the Iron Maiden group to make a lot of money in the past few years. According to the compilers of the rating “1000 companies that inspire Britain,” Iron Maiden has become one of six groups whose financial results far exceed the market average. In 2012-2013, the group conducted a world tour, paying the most attention to the countries of South and Central America. It is here, according to the analytic company Musicmetric, that in recent years there has been an outbreak of activity of pirates who are pumping group music into P2P networks.



Instead of sending lawyers to the pirates and trying to crush the free download, the musicians decided to come themselves and play concerts where their music downloads the most. Especially a lot of pirated traffic was recorded in Brazil, and it was here, in the metropolis of São Paulo, one of the most successful concerts was held - the revenue was more than two and a half million dollars. The number of fans of the group in social networks has increased during the tour by five million people, largely due to the countries of Latin America.



The fact that free file sharing itself does not harm sales, and may even help, many studies say. The most active "pirates" are most often the most active consumers of paid content, visitors to concerts, buyers of souvenirs. Not only musicians celebrate this - recently the creator of Breaking Bad, Vince Gilligan, said that piracy contributed to the popularization of the show. Kevin Spacey - producer and lead player of the Cards House series (all 13 episodes of the first season were simultaneously uploaded on Netflix video service, and, of course, immediately got into file sharing networks), says the creators of the series "... unlike the music industry , learned an important lesson: give people what they want, when they want, in the form in which they want, at a reasonable price - and they will prefer to pay you instead of stealing. "

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