The popularity of social networks began to fall?

For the first time in the history of measurements, a decline in the attendance of Facebook and other social networks was registered. True, so far only following one month (in January) and only in one country (Great Britain). Attendance of social networks there has decreased from 8.9 million to 8.5 million, that is, by 5%.



This may be the first sign of what is bound to happen. Following the rapid growth, there is always a recession which may be even sharper than the growth was.



Is the bubble bursting? Analysts are trying to understand what is happening. One of the versions is that “Facebook returns to children,” that is, over the past year, when all the media wrote on the topic of social networks, adults registered, experienced this novelty, and now decided that it was not worthy of their attention and started gradually leave social networks. Thus, the Facebook audience returns to the young level at which it was from the very beginning.