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Scaling up the warehouse balance, I found some very interesting books that can be useful for advertising and marketing specialists. We are talking about two books by Hristo Kaftandzhiev " Sex and Violence in Advertising " and " Heroes and Beauties in Advertising ".
The author of this book expects that it “will not leave indifferent” a rather wide circle of professionals - from designers and advertising specialists to psychologists and sociologists. In principle, it is possible to swing even more widely - a very “sweet” topic is stated in the study: simple fans of erotic pictures will not refuse to look through a thick book. Yes, and it is interesting - on the one hand, it seems to be a scientific work: after all nine chapters and a large number of subchapters with titles like “Sexualized marketing communication as a function of marketing communicative situations” or “Communicative strategies and tactics in relation to semiotics”. On the other hand, having tuned in to a vigorous businesslike mood, you suddenly discover that, for example, subchapter 2.11 (“Appeal to sadism and masochism and sexualized advertisements are the devil’s intrigues”) completely, without any comments, consists of a two-page quotation Satan from the “Master and Margarita” by Mikhail Bulgakov.
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With comments, the author is generally not particularly persistent. “The electric chair is a sinister instrument of death,” says the signature next to the advertising photo depicting the subject, “The sellers selling Benetton clothing did not want to place this advertisement in their stores. Regardless, she gave a lot for the formation of a positive social image of the company. Ultimately, Benetton continues to thrive economically. " I would like, as they say, the details. What is the focus of such advertising firm? Apparently (above on the same page is a poster from Benetton with the image of barbed wire) - it was a series of posters, an elaborate action. Due to what exactly is this positive effect achieved? And so on.
It would be possible to continue to describe this book further, but there are some very good descriptions on the lookatme site .
The second book of the same author, " Heroes and Beauties in Advertising, " illustrates several other advertising moves in advertising. In your hands you will have a color blockbuster, filled with heroes, beauties and villains, magic drugs, chases, battles, love and hate.
All this I mean that there are very few books left and there will most likely not be a reprint.
Books are available only in print.
Scaling up the warehouse balance, I found some very interesting books that can be useful for advertising and marketing specialists. We are talking about two books by Hristo Kaftandzhiev " Sex and Violence in Advertising " and " Heroes and Beauties in Advertising ".
The author of this book expects that it “will not leave indifferent” a rather wide circle of professionals - from designers and advertising specialists to psychologists and sociologists. In principle, it is possible to swing even more widely - a very “sweet” topic is stated in the study: simple fans of erotic pictures will not refuse to look through a thick book. Yes, and it is interesting - on the one hand, it seems to be a scientific work: after all nine chapters and a large number of subchapters with titles like “Sexualized marketing communication as a function of marketing communicative situations” or “Communicative strategies and tactics in relation to semiotics”. On the other hand, having tuned in to a vigorous businesslike mood, you suddenly discover that, for example, subchapter 2.11 (“Appeal to sadism and masochism and sexualized advertisements are the devil’s intrigues”) completely, without any comments, consists of a two-page quotation Satan from the “Master and Margarita” by Mikhail Bulgakov.
')
With comments, the author is generally not particularly persistent. “The electric chair is a sinister instrument of death,” says the signature next to the advertising photo depicting the subject, “The sellers selling Benetton clothing did not want to place this advertisement in their stores. Regardless, she gave a lot for the formation of a positive social image of the company. Ultimately, Benetton continues to thrive economically. " I would like, as they say, the details. What is the focus of such advertising firm? Apparently (above on the same page is a poster from Benetton with the image of barbed wire) - it was a series of posters, an elaborate action. Due to what exactly is this positive effect achieved? And so on.
It would be possible to continue to describe this book further, but there are some very good descriptions on the lookatme site .
The second book of the same author, " Heroes and Beauties in Advertising, " illustrates several other advertising moves in advertising. In your hands you will have a color blockbuster, filled with heroes, beauties and villains, magic drugs, chases, battles, love and hate.
All this I mean that there are very few books left and there will most likely not be a reprint.
Books are available only in print.
Source: https://habr.com/ru/post/206400/
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