Phone with out-of-the-box gaming system emulator

The company Fly on February 6 introduced a new phone MC100 . It is positioned as a music and video phone. Well, you know, there are many of them ;-) However, here’s another feature - it supports ROM files right out of the box from the NES ( Dendy ), SNES , GameBoy and GameBoy Color gaming consoles. Moreover, this is not a smartphone.

I once heard about the possibility of emulating on a PDA, but all the time it was preceded by dances with a tambourine. According to reviews of this phone, everything works very well, as expected and immediately. In addition, the phone is equipped with 2 buttons above the screen , especially for games. Possible to connect to the TV-input.
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And since there are an incredible amount of ROM images on the Internet, it will be very difficult to stay without entertainment, especially since you have found something from childhood ;-)

Other features of the phone include a good Yamaha music chip, 2.1 built-in speakers (true-true, although it still beeps), email, bluetooth, large display, 2.0 MP camera, Opera Mini and a book reader.

The idea with emulation of console games (especially with special buttons) on mobile seems to me ingenious. And you?

Related Links:
Official press release
Translation team of console games "MASTERPIECE" (137 perfectly translated games)
Great emulation portal

UPD: I can agree with the similarity to Sony Ericsson. But in no way do I want the post to be perceived as an advertisement for Fly. I am interested only in functionality and its implementation.