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"Separation of the head" or a question of the requirements of corporate sites.

Any business, any activity can be analyzed. Management / property structure, financial indicators, production nomenclature, etc. - this is an objective reality, and you can work with it. The key problem is that the requirements of customers for corporate projects in the overwhelming majority of cases are divorced from this objective reality. I don’t really want to use terms like “bullshit”, “full persimmon”, “put out the light” - let’s dwell on the fact that the gap between the requirements is significant.

Before the performer there is a dilemma - to execute without question or to try to combine the customer’s reality with the objective reality. In this issue on the market there are several models of behavior.

1. Do not wash like crook. The perpetrator tries to equalize the difference of realities with rigid bureaucratic means. You know, "bullshit" on paper for many more obvious. Especially when you need to decorate it with your signature. The problem of the method is that it compares everything — and the project leads to a flat consistency of reason and its complete opposite.
2. Glamor. Even if your "bar" of shit, the situation can be solved with a thick layer of chocolate and icing. It will look great, smell too. Here unless the form of a product will guess most often.
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3. Go to the forest. You can carefully avoid the gray wolf and work only with the red cap. At a time when hats become a deficit, wolves will also go. After all, you can pretend that the wolf can really be instilled in the features of good breeding and nobility. Even if we use “fuck”, then we put a comma. Well, and if the wolf cub will be borzet and stand on its own - then it can always be publicly given in the clearing in the backside of the knee.

4. Naivnyanka. And you can not know the problem, or to pretend that she does not know you. Do it in your own way, and then get "nanashki" from the harsh uncles.

Of course, these are all very large strokes, with no claim to objectivity. But I will add one thing - in general, according to my observations, the situation of requirements is deteriorating. Good luck with your work.

Exercise for the attentive reader:
Choose for each model of behavior a few examples from a number of studios / companies operating in the market of developing corporate sites.

Source: https://habr.com/ru/post/20542/


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