Runetology (213): Stanislav Ustenko, general director of media holding C-Media

Stanislav Ustenko about how much cheaper it is to make electronic journals than paper ones, how the tablet gives in to the battle for the attention of the smartphone and whether mobile applications are needed.


Interview with guest:

• Demanded content: how big is the difference between print and electronic media in delivery to the consumer?
  
• The problem of the distinction between professional and non-professional content: the difference between "I can" and "I know."
  
• Why did the attempt to replace professional content on UGC fail?
  
• Case of transition from paper products to electronic platforms: how can you most smoothly switch to new platforms?
  
• The colorful palette of C-Media: how does the media holding work from the inside?
  
• What are the key trends in e-publishing today?

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