On the "Classmates" will be semi-social advertising

Uralsib Financial Corporation is launching a joint image project with the Odnoklassniki.ru social network called “Money is not the main thing!”. For the first time, a social network becomes a platform for a long and large-scale information campaign, RBC Daily reports.

Within the framework of the project, on the pages of Odnoklassniki, there will be a cycle of micro-films that will tell you that “they don’t sell friends,” “our past has such a great future,” “life becomes brighter when communication is fun,” etc. “The joint project of the site Odnoklassniki.ru and Uralsib is a kind of social advertising,” explained Albert Popkov, the founder and co-owner of the site.

“The simplest thing would be to place an advertisement. But it was impossible to do this inside the resource - in the personal user space, and it didn’t feel like it. Whoever likes to see commerce intrude into your personal world, ”says Kirill Maslennikov, executive director of Uralsib. - So the idea was born “Money is not the main thing!”
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It sounds nice, but in fact, micro-movies are ordinary banners on the sides of the pages, when clicked, you get to the official website of the financial corporation, the Webplanet notes.

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