Automated Sampling Shares: A Terminal for Distributing Samples and Probes of Products
Hello.
Recently, we - the company Alconost , if someone else does not know - have made a promotional video for the Russian company Teremkom , telling about the payment terminal, which, after making the payment, gives the user samples of any products.
Such a terminal allows you to fully automate the distribution of samples and samplers of goods and makes sampling available even to small businesses. Surprisingly, despite the fact that the idea is “on the surface,” the terminal has no analogues either in Russia or around the world. ')
The idea of ​​symbiosis of a usual payment terminal and a sampling machine turned out to be so simple and elegant that we wanted to share it with a wide audience.
To get started, watch the video, we tried to answer most of the questions about the terminal:
Additional information about the sampling terminal - under the cut. So, sampling - distribution of samples and samplers of the goods - is a very effective share of BTL marketing and at the same time a very time-consuming and resource-intensive event.
Terminal Teremkom will automate the sampling campaigns and get rid of most of the problems associated with their organization: put the terminal in a crowded place, set the parameters for issuing samples, watch the progress of the action via the Internet and only have time to replenish the stocks of samples.
The terminal issues samples only after the user has paid for certain services for certain services. Type of service and the amount required for issuing the sample are set by the owner of the terminal. This allows you to target the issuance of samples to different categories of buyers.
After receiving the sample, the user receives a check, which contains, in addition to information about the payment made, a discount coupon for the purchase of this product and the addresses of stores where this coupon can be used.
You can monitor the status of the terminal, the progress of the action and the stock of samples using SMS notifications or via the Internet.
Using the terminal, you can distribute samples and probes of both non-food items and food. For perishable food products, a refrigeration compartment is provided that maintains the temperature required for their storage.
The cost of the terminal is from 469,000 rubles, the production period is one and a half to two months.
We are sure that in the near future, sampling terminals will appear in every shopping center, and we are damn pleased to realize that our team has participated in creating the future by working on a promotional video for such an unusual product.
about the author
Alconost is engaged in the localization of applications, games and websites in 60 languages. Language translators, linguistic testing, cloud platform with API, continuous localization, 24/7 project managers, any formats of string resources.
We also make advertising and training videos - for websites selling, image, advertising, training, teasers, expliners, trailers for Google Play and the App Store.