Geekly Articles each Day
📜 ⬆️ ⬇️

Googlebot learns to index mobile apps

The level of training webmasters: advanced

Using search results on smartphones is often more difficult than we would like. For example, when you try to go from the application to the site and vice versa, the user is often forced to make extra clicks, faced with redirects or pop-up windows. We decided that it would be good right in the search results to give users the opportunity to decide whether they want to go to your website or open your Android application on their device.

Therefore, we are introducing the new Google search functionality “application indexing”. Based on the data provided by webmasters, it allows users to more conveniently navigate between sites and mobile applications.

The updated Googlebot indexes content in Android applications in the same way as on sites. The webmaster only needs to specify the desired content using a Sitemap and the familiar Tools for webmasters or the rel = alternate element.
')
To let Google know the algorithm that there is a link between the website and the application, the webmaster can:


For the http://www.example.com/gizmos page
    : 
 
 <html> <head> ... <link rel="alternate" href="android-app://com.example.android/example/gizmos" /> ... </head> <body> … </body> 
   XML Sitemaps    ,     . : 
 <?xml version="1.0" encoding="UTF-8" ?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml"> <url> <loc>http://www.example.com/gizmos</loc> <xhtml:link rel="alternate" href="android-app://com.example.android/gizmos" /> </url> ... </urlset> 
   ,      ,   . 
 
     -       Google       ,    . ,         -: 
 
 an example of displaying applications in Google search 
 
           .           Google     .         Android  ,    Google .     ,     ,        .        ,           Googlebot,    : 
 
   .    ,        -   .       .   URI    sitemap        . 
 .
:

<html> <head> ... <link rel="alternate" href="android-app://com.example.android/example/gizmos" /> ... </head> <body> … </body>
XML Sitemaps , . :
<?xml version="1.0" encoding="UTF-8" ?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml"> <url> <loc>http://www.example.com/gizmos</loc> <xhtml:link rel="alternate" href="android-app://com.example.android/gizmos" /> </url> ... </urlset>
, , .

- Google , . , -:

an example of displaying applications in Google search

. Google . Android , Google . , , . , Googlebot, :

. , - . . URI sitemap .
.:

<html> <head> ... <link rel="alternate" href="android-app://com.example.android/example/gizmos" /> ... </head> <body> … </body>
XML Sitemaps , . :
<?xml version="1.0" encoding="UTF-8" ?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml"> <url> <loc>http://www.example.com/gizmos</loc> <xhtml:link rel="alternate" href="android-app://com.example.android/gizmos" /> </url> ... </urlset>
, , .

- Google , . , -:

an example of displaying applications in Google search

. Google . Android , Google . , , . , Googlebot, :

. , - . . URI sitemap .
.
    : 
 
 <html> <head> ... <link rel="alternate" href="android-app://com.example.android/example/gizmos" /> ... </head> <body> … </body> 
   XML Sitemaps    ,     . : 
 <?xml version="1.0" encoding="UTF-8" ?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml"> <url> <loc>http://www.example.com/gizmos</loc> <xhtml:link rel="alternate" href="android-app://com.example.android/gizmos" /> </url> ... </urlset> 
   ,      ,   . 
 
     -       Google       ,    . ,         -: 
 
 an example of displaying applications in Google search 
 
           .           Google     .         Android  ,    Google .     ,     ,        .        ,           Googlebot,    : 
 
   .    ,        -   .       .   URI    sitemap        . 
 .
:

<html> <head> ... <link rel="alternate" href="android-app://com.example.android/example/gizmos" /> ... </head> <body> … </body>
XML Sitemaps , . :
<?xml version="1.0" encoding="UTF-8" ?> <urlset xmlns="http://www.sitemaps.org/schemas/sitemap/0.9" xmlns:xhtml="http://www.w3.org/1999/xhtml"> <url> <loc>http://www.example.com/gizmos</loc> <xhtml:link rel="alternate" href="android-app://com.example.android/gizmos" /> </url> ... </urlset>
, , .

- Google , . , -:

an example of displaying applications in Google search

. Google . Android , Google . , , . , Googlebot, :

. , - . . URI sitemap .
.

Source: https://habr.com/ru/post/201968/

More articles:


All Articles