“In defense of laziness”: why I consider ZOOM TV to be a necessary and sought-after program

Comments on this post made me wonder: are we breaking through the door that has been open for a long time? What is our advantage? And whether our application is necessary for users of the TV?

In the best traditions of the philosophers of Plato's Academy and the scholastics of medieval Bologna, I will try to justify myself and convince all present and future opponents of our application of its usefulness and usefulness.


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So, for starters, there are some statistics: the growth rates of sales of Smart TVs in Russia today are 6.6 times higher than those of traditional TVs. And this means that on the not so big, but rapidly growing market, our application will immediately find its user due to the lack of worthy counterparts. At the moment, before the full-scale release, without advertising, in the “test mode” we have already received more than 25 thousand users. To put it tentatively: 25 thousand retweets mean nothing, but 25 thousand downloaded versions of the program are already something. Little, but a good foundation for the future.

ZOOM TV successfully performs its minimization task, in all senses. Those. when the program is over, the application will automatically switch your TV to another one, which will also match your preferences. Thus, the number of actions required to control TV is reduced by 5 times. In my first post I described the motives that drive the average Russian TV viewer - this is a family man who wants to relax a bit and watch a quality program instead of “surfing” the program in search of the Holy Grail and the meaning of life of the spectacle that will interest and enthrall him. Maybe I do not explain the essence well, but basically everything is extremely simple: it is a clear application that solves a small but unpleasant consumer problem.

And in comparison with providers of IPTV, cable and satellite - ZOOM TV wins in speed and simplicity. Traditional connection to a TV package in the usual way looks like this: leave a request for connection (then you will find out if the connection is possible), choose a channel package, arrange the wizard’s arrival and meet him at home (this occupation can only compete with the call procedure and Plumbing expectations), install STB-set-top box or satellite dish. All this will take you 7 days of your priceless and fascinating life, 2000 honestly earned rubles of installation cost + cost of the console. And yes, the number of actions to search for an arbitrary transfer will be, on average, 25.

What do we offer? You go to the app store on the TV, install the app and select a package of channels. Your losses: 100 rubles of package price + 10 minutes. The number of actions required search transfer - on average, no more than five.
It turns out that our equipment installation cost will be about 2000 times lower.

Dave Evans (Cisco Systems), a little over a year ago, said that in the future the market was waiting for a general simplification and customization. Actually, such ideas inspired us to develop this application - every TV viewer will get what he likes without too much effort, for little money.

Many of those who read this post will say that TV is not for everyone. Maybe, but television is still the choice of ⅔ households in Russia. What is wrong with making the life of all these people a little better and more convenient?