Welcome to the World Usability Day 2013

This Saturday, November 16, the new Mail.Ru Group office will host World Usability Day 2013, one of the main events of the year for designers and interface designers. The conference will discuss current topics of creating digital products - web applications and websites, mobile and tablet services, desktop software and games.

The program of this year includes several thematic sections at once:

• Great Hall , which will talk about the state, media, data presentation and legal aspects of work, the future of mail and rethinking color perception. Presenter - Sergey Kudryashov.
• The world of games , where industry experts will answer questions on computer gaming interfaces, interaction systems, and other theoretical and practical issues. Moderator - Anton Artemov.
• Lean UX - question-answer section, where you can talk about professional issues, how to "do well"; see if the Lean UX is more than a buzzword and learn a good selection of evidence. Presenter - Ivan Mikhailov.
• UX-Environment - the 20th open interface micro-conference.
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  This time it is devoted to product design for mobile devices. On the UX Wednesday will perform:
  
  Natalia Sprogis from Mail.Ru Group with the report “Custom Mobile App Research”
  
  - The report will be devoted to the UX-testing of mobile applications and sites. I will talk about what methods we use in our laboratory, about simple and cheap ways to test the application, about our experience of using the stand for mobile eye tracking tracking, as well as how to make the testing process more natural.
  
  
  Alexander Kirov from Pebble "Modern electronic watches and bracelets":
  
  - The sphere of wearable electronics is far from new, but right now it is experiencing a real boom. Why Pebble smart watches collected more than 10 million dollars only on Kickstarter for a month? Why are Samsung Galaxy Gear watches doomed to failure? Does Google Glass have a future?
  
  
  Anna Mikhina from TKC Bank “About the Bank’s Mobile Application”:
  
  - Our report will be about how we created the design of our new mobile bank, what difficulties we faced, how the prototype was created, what problems were with fonts, etc.
  
  
  Yuri Vetrov from Mail.Ru Group "Unification of mobile sites and our framework for it"
  
  - For companies with a large portfolio of products over time, the question arises of simplifying work on them. Mail.Ru Group has more than 40 of them, not counting mobile and tablet versions, as well as a huge gaming track. Our Post and Portal division is engaged in almost half of these forty. That together with accompanying applications, mobile sites and promotional resources - more than a hundred projects. Now we are conducting their gradual updating and unification around several guidelines. I will talk about one of them - for mobile versions of sites
  
  
  Dmitry Zimin from the cinema "Mobile Movie Film Redesign":
  
  - Using the example of the Kinohod mobile app, I’ll tell you what the redesign process looks like on the part of the manager and what the manager likes and hates the designer for.
  
  Also on World Usability Day there will be a practical interactive part:
  
  Igor Myslinsky of UsabilityLab will hold a "Master Class on the design of mobile applications":
  
  The battle of prototypes is a competition in fast iterative design.
  
  Maxim Tkachuk will conduct a prototype Battle
  
  
  
  Within the framework of the on-site session of the podcast Metrika, Platon Dneprovsky will interview the speakers and participants.
  
  
  The event starts on November 16, 2013 (Saturday) at 10:00.
  Venue: Moscow, Leningradsky Avenue, 39 bldg. 79, Mail.Ru Group office
  
  Register here . For blogger accreditation, write media_magnit
  
  We will publish all materials from the conference in the company's blog , and the most interesting stories of the speakers - in the blog on Habré.