HiConversion - beta test invitation
Hello!
We have released our first open version of a social media advertising automation system. We offer those who wish to experience it in action.
With the help of the system, you can accurately determine which ads lead orders to you.
When it comes to one ad, statistics are not hard to see manually through Google Analytics. But one ad, very little! I want to tell you how you can work with hundreds of ads. And more importantly, get a good CPA from it.
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For example, we sell women's dresses through Vkontakte.
We have two cool images of dresses that we want to advertise.
We need to understand which image often leads to clicks on the ad, and then to the sale.
In addition, the conversion affects not only the image, but the text that we use.
Here, too, not everything is obvious. Here are three examples of text that I could come up with:
But in each region of Russia, texts and images can work in different ways. It may be that in the capital it is more important to use the delivery information. Whereas in the region, it is more important to report the price.
So it turns out that we have to test 2 images, 3 texts and 4 cities where we deliver.
The result is 2 * 3 * 4 = 24 ads.
Some of them will work well. Some worse. The difference in the number of sales between the best and worst ads can be several times.
HiConversion allows you to test all combinations and find the best ad. Ads can be created one by one through the interface. But if the ads are not 24, but closer to 100, then it will be more convenient to use Excel like this: hiconversion.ru/excel-example.xlsx
Here each line corresponds to one ad. It is convenient to copy lines and change one of the parameters. This way you can create hundreds, even thousands of ads.
After creating ads, we can integrate HiConversion with Google Analytics and collect information from the site. Which ad gave us the most sales.
In the interface, it would look like this: http://habrastorage.org/storage3/4b7/51e/421/4b751e42195891a220d3bca210d38d1f.png
In addition to the mass creation and counting of transactions, the system has a number of functions, which are best written briefly:
Anyone interested is welcome to the comments in our corporate blog on
Habre (there we will publish the news of our system), or immediately here: http://hiconversion.ru/signup/
This is a beta test. Therefore, there are not many users.
The approach to each user is personal.
We will be constantly in touch and will do our best to get the required KPIs by you.
PS In October, we made our system release for TargetMail.
As far as we know, this is the first open solution on the Russian market in the field of advertising automation in the Odnoklassniki and MoiMir networks.
We have released our first open version of a social media advertising automation system. We offer those who wish to experience it in action.
Why do we need this system:
With the help of the system, you can accurately determine which ads lead orders to you.
When it comes to one ad, statistics are not hard to see manually through Google Analytics. But one ad, very little! I want to tell you how you can work with hundreds of ads. And more importantly, get a good CPA from it.
')
How it works:
For example, we sell women's dresses through Vkontakte.
We have two cool images of dresses that we want to advertise.
We need to understand which image often leads to clicks on the ad, and then to the sale.
In addition, the conversion affects not only the image, but the text that we use.
Here, too, not everything is obvious. Here are three examples of text that I could come up with:
But in each region of Russia, texts and images can work in different ways. It may be that in the capital it is more important to use the delivery information. Whereas in the region, it is more important to report the price.
So it turns out that we have to test 2 images, 3 texts and 4 cities where we deliver.
The result is 2 * 3 * 4 = 24 ads.
Some of them will work well. Some worse. The difference in the number of sales between the best and worst ads can be several times.
HiConversion allows you to test all combinations and find the best ad. Ads can be created one by one through the interface. But if the ads are not 24, but closer to 100, then it will be more convenient to use Excel like this: hiconversion.ru/excel-example.xlsx
Here each line corresponds to one ad. It is convenient to copy lines and change one of the parameters. This way you can create hundreds, even thousands of ads.
Statistics:
After creating ads, we can integrate HiConversion with Google Analytics and collect information from the site. Which ad gave us the most sales.
In the interface, it would look like this: http://habrastorage.org/storage3/4b7/51e/421/4b751e42195891a220d3bca210d38d1f.png
Other functions:
In addition to the mass creation and counting of transactions, the system has a number of functions, which are best written briefly:
- Automatic tactics. You can drive the CPA you need and the system will manage the rates to achieve the CPA.
- Mass operations. You can copy, edit, run, stop immediately ad groups. It's comfortable.
- Filters, shortcuts and sorting that make it easier to work with arrays of ads.
Included with the system relies:
- A story about how we work and achieve amazing results with a real example.
- Support at the start of the creation of advertising campaigns. If necessary, the first campaign we will create for you. You will only need to track the results and make adjustments.
- Operational support and solution of possible bugs. We will try to make the prefix “beta” at the minimum affect the effectiveness of your RK.
What we ask from you:
- Inform us about any bugs and problems. Yes, they are enough for now.
- Your opinion on the relevance of the system. And about the necessary additional features that we are under you and implement.
By price:
- On our advertising office - for free.
- In your office (if you are an advertising agency) - 5k rubles per month.
Future:
- We have a long development plan. If someone reads up to this place, be sure to make a joke about this unfinished item. So I understand that my work is not in vain. And about the development plan, I will write in the comments.
About productivity:
- The system does not work wonders. It only helps to properly use the time and thoughts of the marketer.
- Nevertheless, the system has been tested in real work by our agent department. For a year now we have been using this system, and we manage to get indicators that were unattainable earlier. As an example, CPO for clothing stores within 400 rubles. And the cost of a click on adult residents of Moscow can be sustained from 3 rubles.
- The philosophy of the system "Cabinet Vkontakte + additional features for free." Those. we do not take extra commission, but give extra chips.
Anyone interested is welcome to the comments in our corporate blog on
Habre (there we will publish the news of our system), or immediately here: http://hiconversion.ru/signup/
This is a beta test. Therefore, there are not many users.
The approach to each user is personal.
We will be constantly in touch and will do our best to get the required KPIs by you.
PS In October, we made our system release for TargetMail.
As far as we know, this is the first open solution on the Russian market in the field of advertising automation in the Odnoklassniki and MoiMir networks.
Source: https://habr.com/ru/post/200562/
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