Does the company need a unique template for e-mail newsletters?
What is it?
This is a letter template in which your logo is embedded, possibly a slogan, your phones, office contacts and social network buttons.
The other day, we asked our customers if they used their own mailing templates.
These are the answers we received:
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As you can see, 2/3 of our customers do not use a corporate template.
It seems to us that this is a big mistake - look at the reports of clicks of our letters.
There were a total of 545 unique clicks, of which 34 were for the logo (6.2%), 58 clicks for the description of services (10.6%) and 5 links to social networks (1%).
In total, these clicks make up 17.8% of clicks. Thus, due to the unique corporate template, we received almost 20% more conversions from the letter.
This is a letter template in which your logo is embedded, possibly a slogan, your phones, office contacts and social network buttons.
The other day, we asked our customers if they used their own mailing templates.
These are the answers we received:
')
As you can see, 2/3 of our customers do not use a corporate template.
It seems to us that this is a big mistake - look at the reports of clicks of our letters.
There were a total of 545 unique clicks, of which 34 were for the logo (6.2%), 58 clicks for the description of services (10.6%) and 5 links to social networks (1%).
In total, these clicks make up 17.8% of clicks. Thus, due to the unique corporate template, we received almost 20% more conversions from the letter.
Source: https://habr.com/ru/post/199466/
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