Intel: this season tablets - $ 99, Haswell laptops - $ 299, hybrids - $ 349

Intel's current CEO, Brian Krzanich, has made a number of promising statements at the discussion of the company's quarterly results, the essence of which boils down to the appearance on the market of a number of devices at quite attractive prices in the upcoming holiday season.

In particular, describing the fairly good results of the company entrusted to him, Kranich said that the production of 15 new Atom SoC models manufactured using the 22 nm process was launched. In this regard, tablets and hybrid devices with new chips are expected to appear on the market already this season at $ 99 and $ 399, respectively.

Also, laptops built on the Haswell architecture with “outstanding performance and 50% energy efficiency,” where Windows 8 will be used as the operating system, are just around the corner . Kranich made it clear that he was speaking as an operating system. talking about devices with a touch screen.

Thus, this pricing policy of Intel will be a kind of response to relatively cheap devices with ARM processors and the expansion of Android and iOS.
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A transcript of the conference is available here .