Promised statistics on the action "Week of generosity from the developers of Metro Commander"

This is a “guest” post from developers of utilities that are very popular in the Windows Store. I have known them for a long time, first by correspondence - they were participants of the Application Excelence Labs program and were among the first to go to the Windows application store, then in person, at one of the first Windows Camp, the developer responded from the audience when I spoke about Metro Commander. The developers launched a share in the past guest post and share its results below.





Hello



As promised in the last article: habrahabr.ru/company/microsoft/blog/192774 below is some information and figures about how our action went.



Infographics ( full size )



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Free shopping info ( full size )





Some possibly useful observations:

• When your paid programs become free, they immediately fly out of the top paid (which is natural) and begin their way to the top free from the very beginning. For example, 8 Zip only at the end of the promotion (in a week) was able to crawl into the best free in Russia. And, of course, after the action, when he again became paid, he had to re-conquer the top of the best paid ones, which he also managed in about a week. Conclusion: while making your programs free, keep in mind information support, otherwise they may get lost in the abysses of the Windows Store.
  
  
• Russian users tend to rate better than the world average. It is very nice. And in general, positive feedback from users inspires much more than negative.
• Online media is very well picked up the news about discounts and promotions. In a short time, a huge number of all sorts of articles appear, as well as users tweet intensively and write on the forums about this news, which allows reaching a wider audience with minimal effort.
• It turned out that quite a lot of user payments do not go away for any reason, and when you make all your applications free, instead of remaining the same, your balance in the Windows Store every day decreases by some amount. It looks quite interesting. It begins to seem that you are working in a minus. For example, 8 Zip went into minus by about 4,000 rubles compared to the beginning of the action.

Just in case, links to our programs for Windows 8:



8 Zip file archiver for Windows 8 / RT

Metro Commander is a classic two-panel file manager for Windows 8 / RT

Files & Folders One Panel File Manager for Windows 8 / RT

Torrex is the only Windows 8 / RT BitTorrent client with the ability to work in the background, streaming video and audio



Thank you for your attention and interest in our products.