Runetology (210): Sergey Fedorinov, founder of Ulmart.ru

Sergey Fedorinov about how he got into retail, what is the difference between price and value, and how you can build a multi-billion dollar business in 5 years.


Interview with guest:

• Who was the first noticeable discounter on the market of computer components in Russia?
  
• What is the specificity of retail high-tech products?
  
• How was Ulmart.ru lined up: from the ruins of Kombrig and Ultra to the TOP-3 in e-commerce in Russia.
  
• “Giving the lowest price and putting this advantage out is a bad thing.”
  
• The key scheme of the work of modern retail: “Product = Product + Services”.
  
• The future of trade: the sale is not a product, but a solution.

Download file (41.9 MB / 01: 01: 01 MP3, 96 kbps)
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