If you are not tired yet. Microsoft and Yahoo.

Much has been written on the subject of a possible deal Microsoft and Yahoo. Despite the diversity of opinions, he never saw a simple analogy with the examples given by Trout .

I will remind you. Trout cites the example of companies that are having a good, often leading, market share trying to develop in new niches for themselves. Often the following happens with such companies - they are too much carried away by the new game, they take money away from their main, profit-making market and transfer them to a new, attacked one. The result is pretty obvious. Loosening control over the profitable segment, the company simply loses it.



What is happening now with Microsoft? Having a leading position in the desktop market, the company invests an amount almost equal to the annual turnover in another direction. And it happens against the background of the growing share of Apple and Linux. Perhaps I am exaggerating, but will it not result in the pursuit of two hares?



ps Unfortunately I didn’t find out where exactly Trout cites this example. If anyone remembered - tell me.

')

pps Previously, I did not write here, if something goes wrong - poke a finger please.