How to prohibit the use of personal data in Google ads

Yesterday, Google announced a change to the Google Terms of Use . The new Terms will come into force in a month, November 11, 2013. According to them, Google has the right to display photos and names from the personal profile of social network users in advertisements, if users have somehow shown a link to the advertised object.

In other words, if you subscribed to the manufacturer’s page, left a comment on a product, clicked the “Like” mark, voted for the video on YouTube, liked the app, movie or album on Google Play, then after a while your name , photo and comment may appear in advertisements or product reviews.


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The innovation is called “Open Marks” and, according to the company, will improve the quality of advertising, as users are more inclined to trust the opinion of their friends and acquaintances. In other words, user reviews are used to give more value to advertising.

Note that the ability to use personal profile data in advertisements is enabled by default, that is, explicit user consent is not required. Users may well not be aware of the changed rules (and in fact, how many of us read the Terms of Use carefully?).
Another feature of this type of advertising is that the user never sees an advertisement with his participation and may not know about its existence: it is displayed only on the pages of friends or contacts.

In order to prohibit the use of your name in advertising, simply go to the Google+ Settings page and uncheck the box at the bottom of the page: “Show my name and profile photo in advertising”:



When we click "Save", a warning appears:



The idea of ​​using social advertising is not new. In 2011, the social network Facebook launched the “Advertising News”, which was a post paid by an advertiser that contained the names and photos of friends who “liked” the page of this advertiser.

"Promotional news" became the subject of a lawsuit filed by several users of social networks to Facebook. Users claimed they did not consent to the use of personal data in advertising. To settle the conflict, Facebook had to pay the plaintiffs $ 20 million.

Supplemented. The tick "Show my name and profile picture in advertising" can be disabled, "if you reported earlier that you do not want your +1 to be displayed in ads"