Step into the future for Yandex.Market
Today, more than 13,000 stores are connected to Yandex.Market, and more than 17 million people visit it per month (according to TNS). In the near future, major changes are planned on the service: users will be able not only to choose a product on Yandex.Market, but also to place an order directly on the service - without going to the store's website. And stores will get a new model of interaction with the Market.
New model - with pay per action (Cost Per Action, CPA). Until now, partners have paid for conversions to their sites (Cost Per Click, CPC). We run CPA placement in addition to it.
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Not all the stores connected to our service, people use as often as the Market. Its interface is familiar and understandable to them. We have provided for him different ideas depending on what the person is going to look for. There is a different interface on the Market to select bags and refrigerators , but on the other hand, one basket into which you can put different types of goods and order them at once.
A model in which everything can be arranged right on the Market will simplify the buying process for people and help stores increase the number of orders. The latter will have to pay only 1% of the amount, regardless of the category of goods. This is the lowest commission on the market for online stores. You can connect to the Market using the CPA model now - through a special API .
Yandex.Market will not become a competitor to stores, but will continue to be a platform for their fair competition among themselves. Due to the fact that we aggregate offers of third-party stores, develop technologies for convenient selection and comparison of goods, implemented a rating and feedback system, the service contributed to the development of e-commerce in Russia, Ukraine and other countries.
The transition to a new model will give store owners a new advantage: they will be able to pay for a real result and it will be easier to count their expenses on attracting customers. Russian and Ukrainian stores that have been working with the service for at least three months and have a rating of at least three stars can connect to the Market using the CPA model.
The opportunity to make purchases without going to the sites of stores will appear closer to the end of this year. But the Market is a service that combines the user and affiliate parts. Therefore, now we are announcing new opportunities so that stores start integrating with “Shopping on the Market” and together we could provide users with quality service.
New model - with pay per action (Cost Per Action, CPA). Until now, partners have paid for conversions to their sites (Cost Per Click, CPC). We run CPA placement in addition to it.
')
Not all the stores connected to our service, people use as often as the Market. Its interface is familiar and understandable to them. We have provided for him different ideas depending on what the person is going to look for. There is a different interface on the Market to select bags and refrigerators , but on the other hand, one basket into which you can put different types of goods and order them at once.
A model in which everything can be arranged right on the Market will simplify the buying process for people and help stores increase the number of orders. The latter will have to pay only 1% of the amount, regardless of the category of goods. This is the lowest commission on the market for online stores. You can connect to the Market using the CPA model now - through a special API .
Yandex.Market will not become a competitor to stores, but will continue to be a platform for their fair competition among themselves. Due to the fact that we aggregate offers of third-party stores, develop technologies for convenient selection and comparison of goods, implemented a rating and feedback system, the service contributed to the development of e-commerce in Russia, Ukraine and other countries.
The transition to a new model will give store owners a new advantage: they will be able to pay for a real result and it will be easier to count their expenses on attracting customers. Russian and Ukrainian stores that have been working with the service for at least three months and have a rating of at least three stars can connect to the Market using the CPA model.
The opportunity to make purchases without going to the sites of stores will appear closer to the end of this year. But the Market is a service that combines the user and affiliate parts. Therefore, now we are announcing new opportunities so that stores start integrating with “Shopping on the Market” and together we could provide users with quality service.
Source: https://habr.com/ru/post/196716/
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