Google offers "website optimizer" for advertisers

Google has announced the release of a test version of the tool called Website Optimizer . It is intended for advertisers and tests “landing pages,” that is, those pages where users go after clicking on an AdWords advertising link.



Website Optimizer service analyzes the quality of these pages and estimates the level of conversion (“conversion” of visitors into customers).



Those who use the new tool will be able to pick up the necessary headings, images and other elements of the page, allowing to achieve the highest conversion. After each experiment, a graphic report is displayed.

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To participate in the testing will be selected by several advertisers who collaborate with Google AdWords.