Yahoo and Google have less click fraud

The number of fraudulent clicks in the Yahoo and Google search engines decreased by almost one percent (to be exact, by 0.9%), reaching 11.9% in the third quarter of this year against 12.8% in the second. At the same time, in search engines of the “second echelon” the same indicator increased from 20.3% to 23.2%.

These are the results of a recent report submitted by Click Forensics .

Meanwhile, advertisers complain that Yahoo and Google provide them with a very small “credit” for fraudulent clicks - less than 10%. Thus, companies lose profits, but the problem is unlikely to be solved soon.