"Soup" came to Ukraine to sell ads and explain Web 2.0
The owner of the Livejournal service, SUP announced the launch of work in Ukraine and the conclusion of a partnership agreement with the Ukrainian Media Holding (UMH) - an international company with an annual turnover of $ 150 million, the leader of the Ukrainian press market.
As part of the partnership, UMH receives an exclusive right to sell LiveJournal advertising opportunities in Ukraine. In addition, the integrated authorization of the Ukrainian part of LiveJournal is already working with the Observer portal and the Kommersant newspaper . Soon Komsomolskaya Pravda will connect to OpenID.
Vitaly Gorduz, head of the New-media departament at UMH, praised the prospects for cooperation: “LiveJournal is the world's largest Internet player. I am convinced that our cooperation will be mutually beneficial. We will help SUP quickly master the Ukrainian market and achieve the necessary positions here, and we will also be able to learn from SUP the most advanced technologies for working with Web 2.0. ” “The development of business in the Ukrainian part of LiveJournal is an important strategic step for SUP,” said SUP Marketing Director Benjamin Wegg-Prosser. “LJ already has the strongest positions on the Ukrainian Internet. More than 1.5 million unique users per month and a place in the top 20 websites of Ukraine is a worthy foundation for further development. We are confident that working with the national language, the development of mobile services and partner programs will allow LiveJournal to reach a new level of functionality and provide many benefits both to companies and the advertising market, and to users of LiveJournal. The whole international team of LiveJournal is working enthusiastically on the future of the project in Ukraine. ”