In connection with the upcoming
IPO , Twitter released an updated application that includes several new features and, of course, a redesign for iOS version 7. But this is trivial compared to what the company is going to do next in order to make its product more advanced and friendly.
In its blog, the company , which has about
200 million users , spoke about the launch of updated applications, noting how these applications are now integrated with iOS. For example, Siri will now be able to search for people and recordings on Twitter. Safari Browser includes the so-called "
Collective Links ", which lead to news that is discussed on Twitter. The Music app will display popular songs from Twitter by the #music tag.
Despite the fact that these will be the desired changes for most Twitter users (except, perhaps, the blue line connecting the dialogues!), The company is testing more global design changes behind closed doors.
Participants in
the beta program on android already could see distant hints of what the company is testing, including radical changes in the interface. The 4 standard buttons at the bottom of the screen (Home, Connect, Discover and Me) have been removed in favor of a scrollable menu at the top that will allow you to switch between sections.
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Currently, the beta version on android (screen below) includes such sections as Home, Notifications, Messages, Activity, Trending, People Search and About Me - a fairly large set for a company that is trying to keep the design simple. Of course, this is only beta, and most likely the final version will be different from the current one.
In addition to this, the company
stated that it is currently working on an interface for the media, and even on the ability to view thematic tweets and discussions while watching TV.
Twitter has high hopes for integration with TV as a way to get a wider audience, as well as advertising revenue. The TV trending
functional block at the top of custom tapes is currently
being tested . And at the beginning of this summer, CEO Dick Costolo talked about the “live events” tool, which will allow users to go back in time and see discussions about a specific planned event or news.
These more significant and interesting functionality and design changes will not be available now with the update of the application. Twitter intelligently decided not to mix its biggest update of the year, with updating another company's product. But meanwhile, it is possible to get the latest application updates in
iTunes .