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BlackBerry leaves consumer market

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Blackberry released preliminary financial results for the second quarter of fiscal year 2014, and they were worse than expected. At a time when many did not believe that BB10 would be able to fully revive the once powerful company, no one expected that its operating losses would approach $ 1 billion.

According to Yahoo! Finance , BlackBerry is leaving the consumer market, focusing on the corporate market. It also cuts down the model range from 6 devices to 4 - in two upper and lower price categories.
BlackBerry will cut 4,500 jobs, and will try to reduce its operating expenses by 50% before the end of the first quarter of the 2015 fiscal year.
In addition to losses of $ 950-995 million, the Canadian company also faced a tax charge of $ 930-960 million, primarily due to the Z10 smartphone. BlackBerry earned $ 1.6 billion, of which half was a tax levy, and they expect revenues from 3.7 million smartphones, primarily from BB7 devices. The company expects their adjusted net loss to be in the range of $ 250 million, or about $ 0.50 per share. At the time of this writing, BlackBerry shares are selling at $ 8.73, and one day fell $ 1.80, so their losses are more like 950 million or so.
This marks the end of the consumer presence of BlackBerry, and the sad exit for the once famous and popular company.

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Source: https://habr.com/ru/post/194860/


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